Sainsbury Bank Alleviates Boredom and Monotony

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Under the guise of doing a documentary about the monotony and boredom associated with carting kids around to their various events, Sainsbury Bank offers on women a wonderful reprieve in the form of a massage and a makeover. All delivered to her while she's waiting for her children.

Doesn't sound all that exciting but the work draws you in beautifully. Created by AMV BBDO, the work was filmed by Pretzel Films.

by Steve Hall    Apr-12-12   Click to Comment   
Topic: Video   

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