This is perhaps the oddest tire commercial we have ever seen. After all, we're talking about tires here and all every tire commercial focuses on is what the tire is made of, how great it grips the road and how affordable it is. It's basic price and item type stuff.
So when we stumbled upon this Kumho Tire commercial over at Who Is That Hot Ad Girl, our first thought was, "Wait, hot girls in a tire commercial? When does that ever happen?"
The ad focuses on a group of finds out having fun at the beach while a droll voiceover intones things about friends, love, life and...the weather before ending with an excitable "Let's go!"
Odd. But, hey, who really wants to see yet another same 'ol tire commercial when you can watch hot girls frolic on the beach?
This Wild Turkey ad, the first in the brand's 157 year history, is as cheesy as the characters who, apparently, drink the stuff. Except, of course, for the hottie with the gigantic breasts that completely distracts for the first few seconds of the commercial.
The ads, debuting today, play up on the brand's name with the tagline, "Give 'Em The Bird." Spots will air on ESPN, Comedy Central, Spike, TNT and TBS.
Believe it or not, the spot, created by Fly Communications, is directed by Bob Giraldi who directed Michael Jackson's Beat It and Jackson's 1984 Pepsi commercials.
This one will mess with your preconceived notions of things. And your prejudices. And your stereotypes. And your general assumption you have a good handle on most things.
Last Thursday we reported on a stunt held at an Apple store in Sydney. Protesters hopped off a bus and stood in front of an Apple store with placards which read, "Wake Up." Samsung was thought to be behind the stunt as the date the Wake Up site was counting down to aligned with an upcoming Samsung Galaxy S3. Turns out, the date differed and actually aligned with the launch of a new OS for Blackberry.
In a statement, RIM said, "We can confirm that the Australian 'Wake Up' campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia."
BBH was named Webby Agency of the Year by the International Academy of Digital Arts & Sciences which announced the winners of The 16th Annual Webby Awards. Webby and People's Voice winners will be honored at the annual ceremony, hosted by Patton Oswalt, on Monday, May 21, 2012, at New York's Hammerstein Ballroom.
BBH snagged 9 Webby wins for their work on 4 different ground projects including Google Music, Google Chrome's Dear Sophie campaign and Asos Urban Tour.
Other agencies that received multiple honors include Wieden+Kennedy (7), DDB (5), AKQA (3), BBDO (3), 72andSunny (3), and Blue State Digital (3).