ShareThis to Sponsor Adrants Coverage of Internet Week


We're pleased to announce ShareThis will be sponsoring our coverage of Internet Week New York which begins next Monday. ShareThis is a service that makes it easy to share any published content out to any number of social sites. As ShareThis likes to say, "there is no social without sharing."

We're happy to have them on board as a sponsor. Follow along as we bring you the best of Internet Week. We'll be covering as much of the week's content as we can including the keynotes, panels, workshops and announcements along with the parties.

Join us for all the Internet Week excitement you can stand.

by Steve Hall    May- 8-12    
Topic: Industry Events

How Brands Can Use Content to Further Marketing Goals


How can publishers make money off brands wanting to engage with their readers without annoying their readers? How can brands use content to further their marketing goals? In this Future of Publishing episode, Murray Newlands of Influence People and Oliver Roup of VigLink explore just that and how these relationships should be monetized by the publisher. With them are guests Daniel Ha of Disqus, Dan Gill of Huddler, and Jordan Kretchmer of Live Fyre.

more »

by Steve Hall    May- 8-12    
Topic: Publishing

Visa Invites You to Cheer For Your Olympic Hopeful


Today Visa, with help from TBWA\Chiat\Day, has launched a new campaign that invites people around the world to cheer for their favorite Olympic athlete. Well, as long as they're one of the brand's Team Visa Olympic hopefuls. Fans can create and submit a "cheer" in the form of a post, photo or video on Visa's Facebook page.

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by Steve Hall    May- 8-12    
Topic: Brands

Pepsi Lets You Stop Time And Teleport to A Nicki Minaj Concert


As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWA\Chiat\Day?

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by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Strange

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Zales Helps People Pin Mother's Day Gifts on Pinterest


This Mother's Day, Zales is launching "Celebrate Your SuperMom" campaign. Through Pinterest, Twitter, Facebook, TV, in-store and catalog efforts, Zales, with help from GSD&M, will invite users to share why their mom is a SuperMom for the opportunity to win a $2,500 Zales shopping spree.

Using a Pinterest board, the campaign will ask users to pin SuperMom - worthy gift ideas as well as other cool things to celebrate SuperMoms everywhere.

more »

by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Promotions, Social, Video

I Want My Crunchy Nut Corn Flakes!


Here's a quickie. JWT Sydney created some outdoor signage for Kellogg's Crunchy Nut Corn Flakes. The execution has the cereal box inside glass casing along with several spoons attempting to find there way to the cereal. Now if only the unit dispensed actual cereal. The work is supported with other outdoor, radio and TV.

by Steve Hall    May- 8-12    
Topic: Outdoor

Stolen Concept Syndrome Still Alive And Well


And here we go with yet another copycat scenario. This time it comes from Anna Echiverri who, when a student at SVA, created some work for Nike which you can see here. It's a bench without a seat to encourage runners to keep running.

Now we see work from F/Nazca Saatchi & Saatchi for Nike displayed on Creativity Online that's, well, identical in concept to Echiverri's original work. Her work may have been noticed by the agency as it won a Bronze student award at CLIO 2009 and an ANDY Gold in 2009.

Of course it's entirely possible this same idea originated separately, on its own at two separate times. After all, it's not a stretch to conceptualize the removal of a place to sit as a motivator to keep running.

by Steve Hall    May- 8-12    
Topic: Brands

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