Eva Longoria Takes Us Behind the Scenes of Her Sheba Ad


Desperate Housewives star Eva Longoria will appear in a Sheba cat food commercial. In this behind the scenes look, Longoria talks about the plot of the commercial as well as the joys of working with her co-star, a cat.

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by Steve Hall    May-10-12    
Topic: Celebrity

Marissa Miller Attempts to Sex Up Buick Enclave


Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.

What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.

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by Steve Hall    May-10-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy

Faster Speed Still Causing A Bigger Mess


Borrowing the tagline from a 2005 Irish Road Safety Authority PSA, one of the best and most gut-wrenching we have ever seen, is a new PSA from the New Zealand Transportation Authority. The PSA focuses on the damage the bosy can sustain even when all the proper safety restraints are in place. All true but the PSA lacks the emotional impact of the Irish version which focused on the tragic human loss unsafe driving can cost.

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by Steve Hall    May-10-12    
Topic: Cause

True Identity of Cornelius Trunchpole Revealed


Last night at Galapagos Art Space in New York, the long-awaited debut of the Cornelius Trunchpole documentary, Art & Corny, premiered. For over two years, Cornelius Trunchpole, famous ad man from the sixties, has been promising a comeback. And if the documentary is to be believed, the man has, indeed returned.

In the documentary, produced by contagiousLA, industry luminaries such as Lee Clow, Jeff Goodby, Steve Hayden, Gerry Graf, Barbara Lippert, Michael Wolf, J. Walter Thompson II and, yes, George Parker discuss the effect Trunchpole had on them.

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by Steve Hall    May-10-12    
Topic: Opinion, Video

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