How Brands Can Increase Engagement With Mobile Apps

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At the Appnation conference held during Internet Week in New York, a panel entitled Leveraging Apps (And the Mobile Web) to Drive Brand Preference and Engagement, discussed the various strategies and methods they have used for their brands.

Moderated by DraftFCB Mobile VP Jason Levy, the panel included Turner Senior User Experience Architect Klemens Wengert, Neo@Ogilvy Media and Innovation Director Sasha Xavier, Univision Interactive Content & Services VP Jose Hernandez and McCann Chief Technology Catalyst Lori Schwartz.

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by Steve Hall    May-16-12    
Topic: Mobile/Wireless



Affiliate Ball During Affiliate Summit to Feature Ice-T & Coco, Mix Master Mike

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Get ready! It's time for another Affiliate Ball. Taking place Monday night, August 13 during Affiliate Summit in New York, Affiliate Ball, organized by Darren Blatt, will feature Ice-T & Coco, Beastie Boy Mix Master Mike along with other surprise artists. Neverblue will be the title sponsor of the party making the event officially known as "Neverblue Presents The Affiliate Ball".

Of their sponsorship, Neverblue said, "Neverblue is very excited to announce that we are the title sponsor for Affiliate Ball. This will be the best party in town and Ice & Coco with Mix Master Mike will be a huge hit! We look forward to entertaining the massive affiliate base that is attending Affiliate Summit East and look forward to meeting all of you at this legendary party. "

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by Steve Hall    May-16-12    
Topic: Industry Events



Deepak Chopra, YouTube Stars And the Human Approach to Marketing

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And now it's time to get deep at Internet Week. Breath deep. Relax. Close you eyes. Cross your legs. Ready? Good. It's time for Deepak Chopra! You know, that guy that's all one with the world and thinks a perfect life is as simple as willing it to be so. OK, so that's greatly oversimplifying it but still, Deepak Chopra at Internet Week? We suppose it was an excuse to get the very beautiful, brilliant and loquacious Shira Lazar onstage with her What's Trending live internet show.

During the show, she interviewed Chopra, Tumblr Founder David Karp, Reddit Founder Alexis Ohanian and YouTube stars My Drunk Kitchen's Hannah Hart, What the Buck's Michael Buckley and Daily Grace's Grace Helbig.

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by Steve Hall    May-16-12    
Topic: Industry Events



Joan Rivers to E*Trade Baby Creators: 'Go F%#k Yourselves'

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We knew who would win various CLIOs earlier this month but last night during Internet Week, the CLIOs held their award ceremony at New York City's American Museum of Natural History. Having moved to this venue last year, the event was a significant change from past years which included various downtown locations and even a trip to Las Vegas.

It was a star-studded event in a posh location, something event organizers were shooting for in an attempt to up the stature of the awards. The location, jury selection process and inclusion of a social media effort designed to garner interest among younger members of the ad community certainly contributed to upping the stature. But, the selection of Joan Rivers, herself a CLIO winner (for Goodrich), as host may not necessarily fall in line with that goal.

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by Steve Hall    May-16-12    
Topic: Industry Events



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Search and Social: A Love Affair During Internet Week

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In an Internet Week panel entitled Search & Social: A Love Story, Mashable Business Editor Todd Wasserman sat down with About.com Director of Research Laura Salant and Buddy Media VP of Analytics and Insights Tami Dalley to discuss the interplay between and the roles search and social currently play.

In terms of the usage of search, Salant said 50 percent of searches are what she terms "answer me" which she defined as quick searches such as finding a particular site or looking of a movie review. She termed 25 percent of searches "inspire me" which she described as searches that fill a passion or a hobby. Lastly, she noted 25 percent of searches are "educate me" which, for example, could be the answer to an ongoing health issue or long term planning for a wedding.

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by Steve Hall    May-16-12    
Topic: Industry Events, Social









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