Internet Week Summarized Infographic-Style


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Nothing, it seems, can occur these days without an infographic to explain it. So it is without surprise we have an infographic, courtesy of Synthesio to neatly wrap up Internet Week.

According to the infographic, the most buzzworthy keynotes were Tumblr's David Karp, The New York Times' David Carr and Brian Stelter and the Oakland A's General Manager Billy Beane.

Overall, there was a 100 percent increase in the number of tweets (11,000 to 20,000) from last year's Internet Week to this year's.

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by Steve Hall    May-23-12    
Topic: Industry Events

From Love to Bingo in 873 Images


To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete.

"It was a labour of love", says Paranoid BR director Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame."

Really nice work.

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by Steve Hall    May-23-12    
Topic: Video

Surfing Loves Its Hot, Bikini-Clad Beauties


Are there any men that surf any more? You'd never know if it you relied on advertisers for comment. Now, it seems, it's only hot, young women in string bikinis who surf. Check out this commercial for Tribord which lovingly caresses hot, young surfers and they become one with the water.

Created by Fred & Farid, it's beautifully shot and a pleasure to watch. And it makes you wish you surfed. So you could hang with these beautiful girls.

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by Steve Hall    May-23-12    
Topic: Commercials

Shocker! Playboy Uses Sex to Sell!


Ah, yes, the elevator. It's amazing how a little box held up by wires can conjur such elaborate fantasies. Sadly, they never happen in the real world but they do in Playboy commercials. Playboy commercial for a new line of Playboy Fragrances. Yes, the vaunted men's magazine is branching out. Hey, it has to. No one buys the magazine anymore. And who would when every last drop of sexual depravity can be had online for free?

So to promote a new line of fragrances, Playboy, unlike most other brands that use the gimmick to sell, is aligning itself closely with what it's brand stands for and is using it to sell this new product line.

In the ad, we see a man and a woman. The fantasies begin from there. Twins. Triplets. Parallel dimensions populated by 21-23 year old girls who have a fear of commitment and, well, other very weird stuff.

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by Steve Hall    May-23-12    
Topic: Commercials

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With Ad Spoof, Group Protests T-Mobile's Call Center Closings


This ad could have been so much sexier. Really, it's just silly but it does make a point; at least at those who believe shipping jobs overseas (because it's more cost effective) isn't an acceptable method of doing business. In a global economy, one could debate that stance but, at the same time, no one want so lose their job.

This work, from The Communications Workers of America, mirrors the recent T-Mobile "bad girl" ad and protests T-Mobile's decision to close seven U.S. call centers and layoff 3,300 workers.

In the ad, we see a Carly Foulkes look-a-like (ok, hardly but it's not easy finding someone as hot as Carly) getting fired and, as in the original ad, rummaging through her closet to find some "bad girl" attire.

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by Steve Hall    May-23-12    
Topic: Cause

Sunglasses Offer Voyeurism of Sexy Axe Ads


As AdFreak correctly correlates, this new work from Axe in Australia which reveals racy videos to those who wear special sunglasses references the world represented in the movie They Live. For the outdoor installation, passersby are given sunglasses to wear. The glasses reveal scene of a dog swimming in a room full of water, a monkey and a pair of couples getting it on.

by Steve Hall    May-23-12    
Topic: Outdoor

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