Slow Motion Booty Shots Sell Surfer Girl Swimwear

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- Now this is how you market surfer girl swimwear.

- Watch Kevin Durant in a bit of Gap-style (OK, Matrix) freeze and pan camera action for Champs Sports.

- Nissan Juke goes slip and slide all over the ice in Norway.

- TSA would never appreciate this.

- See Pepsi MAX's Uncle Drew. Yea, you and 4,522,237 other people.

- Evian wants you to...reawaken your senses.

by Steve Hall    May-24-12    
Topic: Commercials, Racy



Hot Chick Inadvertently Attracts Hoards of Horny Men

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Pop quiz. What happens when a super hot woman uses Samsung's new Motion Control Smart TV with her blinds open? A hoard of horny men...including Old Spice guy Isiaah Mustafa (we think) come calling. And, of course, hilarity ensues.

Nice touch having the chick live in apartment number 69.

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by Steve Hall    May-24-12    
Topic: Commercials, Racy



John Malkovich Gets Deep With Siri

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Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including "don't get fat."

Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.

Some have debated the "upscaling" of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.

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by Steve Hall    May-24-12    
Topic: Brands, Campaigns, Celebrity



Ben Kingsley Gets Intimate With Prada

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In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.

With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.

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by Steve Hall    May-24-12    
Topic: Brands, Video



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Fiat Photo Bombs Volkswagen on Google Street View

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Jalopnik reports Fiat conducted an elaborate Google Street View stunt in which the car manufacturer - with or without some inside information - was able to park a Fiat 500 outside the Volkswagen offices in Sweden just before the Google Street View camera car drove by capturing the moment.

The image is likely to be in the Google Street View database for at least a year so VW is just going to have to deal with it. Though we don't doubt many who happen to view the image will simply assume the vehicle is a VW. Fiat should have affixed a giant Fiat decal to the side of the vehicle for a bigger slap in the face.

by Steve Hall    May-24-12    
Topic: Guerilla



KLM Hypes Meet & Seat With Dutch Celebrities

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So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.

In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.

As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.

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by Steve Hall    May-24-12    
Topic: Campaigns, Celebrity, Commercials, Promotions



Nautica Celebrates One Million Fans With Video

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You can say what you will about the value of a fan on Facebook. Some place significant meaning to it. Others, not so much. Either way, it's a significant feat to get one million people to fan you. Especially if you're just a company that makes clothes.

Fashion brand Nautica has 949, 421 Likes on its Facebook page and is gearing up to celebrate its one millionth follower. To do so, it's launched an appreciation video, part of a campaign called All Fans on Deck. The campaign will also include a month-long fan sweepstakes that will give away Nautica gift cards and a grand prize trip to the brand's Fall fashion show in New York.

more »

by Steve Hall    May-24-12    
Topic: Social









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