The Most Annoying YouTube Video You Will Ever See


Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.

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by Steve Hall    May-29-12    
Topic: Video

Four Steps to a Successful Facebook Presence


If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.

That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.

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by Steve Hall    May-29-12    
Topic: Research

Giant Vending Machine Dispenses Gifts, Promotes British Columbia


Last week San Francisco residents passing through Justin Herman Plaza today got a bit of a surprise. Overnight, Tourism British Columbia, with help from Dare and Citizen Relations,erected the BC Moments Machine - a 14-foot tall, 10-foot wide vending machine. The machine will be offered items like mountain bikes and made in BC surfboards.

The BC Moments Machine is part of the 100 BC Moments Campaign that urges travellers to experience what BC has to offer. In 2010, Tourism BC installed an urban zipline across Justin Herman Plaza.

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by Steve Hall    May-29-12    
Topic: Guerilla

Your Signature is More Powerful Than You Think


Here is a beautifully simple and compellingly powerful concept from TBWA for Amnesty International. To convince people their signature is a powerful tool against human rights violations, the guard in this ad gets a bit more than he expects as he's torturing his prisoner.

The ad, directed by Cyrille de Vignemont and produced by Wanda, carries the tagline, Your Signature is More Powerful Than You Think. Indeed. Well done.

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by Steve Hall    May-29-12    
Topic: Cause

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Philips Gets Taiwanese Men to Grow Facial Hair


What's a facial grooming brand to do when there's no facial hair to groom? The obvious choice might be to simply skip that market and move on to one in which facial hair is more prevalent. In order to create the need for its facial grooming products, Philips, with help from OgivlyAction in Taiwan, launched a very low tech but very effective campaign which got men thinking about growing facial hair.

Without any apps or downloads or the need for an internet connection, OgilvyAction convinced 95% of targeted men to change their mind about facial hair, achieved a 25 percent redemption rate and brought the cost per contact down from $64 to $2. Impressive. Kinda makes you wonder what the big deal is about this whole internet thing.

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by Steve Hall    May-29-12    
Topic: Promotions

Stride Eases Chance Encounter With Cute Redhead


There's always a moment in your life when you experience obsessive infatuation for another. It could be your first love. It could be your last love. It could be that new classmate who moved to town in 4th grade who you pined for year after year until you worked up enough courage to invite her to prom. Or it could just be that cute redhead who walks back into your life while you're sitting in a coffee shop.

Wieden + Kennedy London captures that very moment in a new Stride Chewing Gum commercial that's filled with the usual things that run through a guy's mind when he's figuring out exactly how to approach the love of his life without making a fool of himself.

Thankfully in this ad the guy does the right thing. Ever so simple. But right.

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by Steve Hall    May-29-12    
Topic: Commercials

Jack Links Snacks With Sasquatch


Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new "Snackin' with Sasquatch" campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning "Messin' with Sasquatch" campaign.

Eight new "Snackin' with Sasquatch" :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In "Coffee Break" Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In "Conference Call," Sasquatch is not a fan of the phone.

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by Steve Hall    May-29-12    
Topic: Campaigns

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