Slim Jim Darts It Up, Lurzer's Archive Protected


- If you leave your keys in the car after a bout of skinny dipping, Chevy Sonic has your back. Well, as long as you have cell phone service.

- Montreal-based Kamik Footwear has selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record.

- Male-focused Pinterest, Dartitup, has partnered with Slim Jim for a series of challenge games.

- Are you a fan of Fallings Skies? Then check out this new work from Digital Kitchen, Today We Fight.

- Lurzer's Archive thinks they have come up with a way to stop people from stealing copies.

- Some craziness for MTV Brazil.

by Steve Hall    May-30-12    
Topic: Commercials

iPad Gyroscope Technology Used in Infiniti Tablet Ad


Olive Mobile would like us all to know just how amazing their Infiniti JX tablet ad is. Using the gyroscope technology inside the iPad, they crafted a 360 degree interior experience of the vehicle without need for an app download they claim is a world first. It certainly might be an awesome experience but viewing the ad might also make you look like some gamer idiot trying to up his points while walking down the sidewalk.

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by Steve Hall    May-30-12    
Topic: Mobile/Wireless

Attention Creatives! Write A Jingle and Win $2,500


Attention creative geniuses! Lozenge brand Luden's is looking for fans to create a video of an original jingle and upload it to the Luden's contest website. Winners will have the chance to have the jingle heard in a new campaign and win prizes including $2,500, tickets to see one TV's top talent search shows, Luden's products and other goodies. So if you have some extra time and want $2,500, give it a go.

by Steve Hall    May-30-12    
Topic: Promotions

Corona Makes Guys Feel Like Losers


Really? Really? Hey, we're all for advertising casting a warm and fuzzy glow on life but how many commercials featuring the chance hookup can you watch before you start feeling like a loser? Hey, if we could meet hot women like the guy in this Corona commercial does in the grocery store we wouldn't be so bitter.

Trouble is, the only women we tend to see in the grocery are fat, ugly and in no way, shape or form hot. OK, a bit of an over generalization but even if the store was teaming with hot women, they'd probably slap us in the face if we approached and tried to make some witty comment about the melons she was picking out.

Fuck, maybe we are just a loser. Thanks Cramer-Krasselt!

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by Steve Hall    May-30-12    
Topic: Commercials

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Crotch Cam Captures Human Powered Health


Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.

Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.

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by Steve Hall    May-30-12    
Topic: Commercials

The Word 'LOL' Occupies 27 Percent of Facebook Server Capacity


For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.

So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.

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by Steve Hall    May-30-12    
Topic: Research, Spoofs, Video

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