Crotch Cam Captures Human Powered Health

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Well what do you think we'd choose as a headline after viewing this new work from Solve and Whitehouse Post for Optum Pro Cycling? But it's not only a crotch cam that powers this gripping work which pulls you inside the life of a pro biker on the race course. It's a water bottle cam, a wheel hub cam, a handlebar cam, a crossbar cam and several other angles we can't quite figure out.

Intensity is probably not a powerful enough word to describe what Solve was going for with this but whatever the word, it works.

by Steve Hall    May-30-12   Click to Comment   
Topic: Commercials   

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