To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete.
“It was a labour of love”, says Paranoid BR director Cisma. “Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There’s so much in there that it’s a spot that should be watched frame by frame.”
Really nice work.
