Fruit Grown in Shape of Juice Boxes to Promote Juice

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We're quite positive we've never before heard Old MacDonald's Farm used as a method for explaining how a guerrilla marketing stunt was performed but we have to admit it works in this case. Ageisober, to explain how they created a stunt to illustrate just how real Camp Juice is, created juice boxes made out of real fruit. They created juice box molds in which the fruit was grown. They then placed the finished product in the produce sections of grocery stores.

Cool as the stunt is, our favorite part is how they decided to explain the stunt.

by Steve Hall    May-21-12   Click to Comment   
Topic: Guerilla   

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