Giant Vending Machine Dispenses Gifts, Promotes British Columbia

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Last week San Francisco residents passing through Justin Herman Plaza today got a bit of a surprise. Overnight, Tourism British Columbia, with help from Dare and Citizen Relations,erected the BC Moments Machine - a 14-foot tall, 10-foot wide vending machine. The machine will be offered items like mountain bikes and made in BC surfboards.

The BC Moments Machine is part of the 100 BC Moments Campaign that urges travellers to experience what BC has to offer. In 2010, Tourism BC installed an urban zipline across Justin Herman Plaza.

"We are thrilled to return to California to surprise San Franciscans with the BC Moments Machine," said Jacqueline Simpson, Marketing Manager, Consumer Programs, North America of Tourism BC. "We hope that the installation will allow us to show the people of San Francisco the diverse range of travel experiences they can find in British Columbia, and invite everyone to come and try them for themselves this summer."

As the campaign progressed, updates could be found on Twitter using the hashtag #100BCMoments and on 100BCMoments.com.

by Steve Hall    May-29-12   Click to Comment   
Topic: Guerilla   

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