Stolen Concept Syndrome Still Alive And Well

nike_bench_no_seat.jpg

And here we go with yet another copycat scenario. This time it comes from Anna Echiverri who, when a student at SVA, created some work for Nike which you can see here. It's a bench without a seat to encourage runners to keep running.

Now we see work from F/Nazca Saatchi & Saatchi for Nike displayed on Creativity Online that's, well, identical in concept to Echiverri's original work. Her work may have been noticed by the agency as it won a Bronze student award at CLIO 2009 and an ANDY Gold in 2009.

Of course it's entirely possible this same idea originated separately, on its own at two separate times. After all, it's not a stretch to conceptualize the removal of a place to sit as a motivator to keep running.

by Steve Hall    May- 8-12   Click to Comment   
Topic: Brands   

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