Using Engagement to Track Consumer Sentiment and Trends

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This guest article is written by e-Miles President Mark Drusch.

For companies operating in an environment where trends last for weeks and mobile applications come and go, it's increasingly difficult to learn what customers on the ground are thinking about products. One method to capture this sentiment is through a review of customer engagement.

A crucial step in effectively using consumer engagement is to first utilize the right advertising channel. Older models of advertising that contend you need to spend 100 percent of a budget and only 50 percent of it will be effective should no longer be acceptable. Advertisers need to demand better of their channels and agencies to deliver higher ROIs. It's a very reasonable request given the technology tools available today and the ability to quickly obtain real insights back from the consumer.

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by Steve Hall    Jun- 1-12    
Topic: Social



Perhaps the Dirtiest MTV Ad You Will Ever See

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Perhaps intentionally. Perhaps inadvertently. Either way, if you didn't know this MTV ad was entitled Vocal Cords, you might wonder what the hell you were looking at and who (or what) was doing the singing. This work of wonder comes to us from Sao Paulo agency Loducca

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by Steve Hall    Jun- 1-12    
Topic: Commercials, Strange



Adrants Jobs: Social Media Analyst, Dir. of Social Strategy, More

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Each week we're going to highlight some of the jobs listed on the Adrants Job Board. You can always find the listings in the right hand column of the site or here but each week we'll call out a few jobs we think might be interesting.

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by Steve Hall    Jun- 1-12    
Topic: Announcements



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