While watching this new Nestea commercial featuring a budding relationship between a giant and a woman who finds him by spinning the bottle, one can't help but wonder the difficulties a couple like this would face in the bedroom. In any event, the work, from Wieden + Kennedy London is all about equating the giant thirst to a thirst for giant. Or...err...the other way around. Either way, it's trippy little commercial that will have you grinning.
Taproot India, whose site is still "under construction" (really?) and FOX are out with a humorous new video. The video highlights the fact subtitles are a pain in the ass (among other trouble they cause) and that FOX's new service allows everyone to watch movies in their own regional language. And prevent getting slapped upside the head by a hot woman with nice cleavage.
Though it accounted for over a third of category growth last year, Gold Peak Tea has been pretty quiet on the marketing front. That changes today with the launch of Take A Year Off, a campaign which aims to award one lucky person $100,000 to do whatever they wish for a year. Ideally, the year off will have meaning such as the pursuit of a dream and not be spent frivolously but you never know.
Today through July 13, people 18 and up can visit the Gold Peak Facebook page to enter by sharing why they deserve the year off and what they would do with the opportunity. Gold Peak will then narrow down the pool of applicants and the top candidates will submit a video telling Gold Peak why they deserve the comforts of home for a year.
Consumers will have the chance to vote for their favorite video entries and near Labor Day Gold Peak will announce the winner.
To promote an upcoming Yoko Ono-exhibition at Sweden's contemporary art museum Moderna Museet in Stockholm, TBWA Stockholm asked Yoko Ono to create an ad called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden's largest newspaper, DN.
TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world's most famous artists.
Usually when a brand creates a virally-intentioned video, press commentary comes after its release. In a strange twist of events, the revers happened last week. The Onion wrote a lengthly article about a "cool new Tide detergent video" which went on and on ans on about, well, how cool the video was. Trouble is, the video didin't exist yet.
But that didn't deter Digitas from whipping up the video in a couple of days and posting it everywhere The Onion said it would be posted. As described in The Onion piece, "it's [the video] got these cute, funny talking animals, a cool indie-rock song, and it's just so hilariously random. And it's got this amazing cameo by Bret Michaels, which is so funny because Bret Michaels is hilarious and from the '80s."