Saatchi & Saatchi Uses iPhone App to Recruit Creatives


To find creative talent, Saatchi & Saatchi Germany tried something a bit different. They created an iPhone app which allowed them to share their creative idea with a Mobile Creative Director. And just as creative were having fun with the app submitting creative ideas for judgement, up popped a message that Saatchi & Saatchi was hiring.

Looks like it was quite fun. Check out the case study video below. Is it just us of does Mr. Mobile Creative Director look like the Cannes Lion?

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Mobile/Wireless

Cannes Lions Reaches Record With 34,000 Entries in 15 Categories


A record 34,301 entries from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity, the annual global awards festival for creative advertising and communications.

An overall increase of 19 percent versus last year, entries have been submitted in 15 different categories: Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Mobile and Branded Content & Entertainment Lions categories.

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by Steve Hall    Jun- 6-12    
Topic: Industry Events

Applebee's Launches Social Media Tutorials


Now this is funny. Hilarious, actually. Lexington, Kentucky ad agency Cornett just launched a video campaign for Thomas & King, one of the largest Applebee's franchises in the country. The agency teamed with several female "social media experts" for a series of tutorials on Facebook, Twitter and Pinterest.

That's really all we're going to say about the campaign because if we say any more, we'll ruin the surprise.

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by Steve Hall    Jun- 6-12    
Topic: Social, Strange, Video

Cannes-Worthy Epic, 'The Drop,' Pits Perrier Against the Sun


It's like Melancholia but with a little feminine Buck Rogers thrown in. Remarkable new work from Ogilvy Paris for Perrier features a French woman, Earth's last hope, who boards a space craft and heads towards an over-heated sun to save the planet from certain doom. Called The Drop, that's all it takes to get the raging sun to back off and allow the planet to live on.

Upon arrival at the sun, the woman who, apparently, can't resist what may be the last bottle of Perrier in existence hesitates before offering the sun what would be Earth's savior. Torn between saving the Earth or enjoying what is obviously the most refreshing drink known to mankind, she caves and consumes the entire contents of the bottle while standing on a plank as the sun rages on destined to engulf the earth.

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by Steve Hall    Jun- 6-12    
Topic: Agencies, Brands, Commercials

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