Saatchi & Saatchi Frankfurt came up with unique, interesting and very targeted method of convincing those too drunk to drive to consider other methods of travelling home after a long night of drinking. During Saint Patrick's Day this year they changed the lyrics to karaoke songs replacing them with don't drink and drive-related lyrics.
The strategy can be summed up quite simply. If you're drunk enough to sing karaoke, you're probably too drunk to drive. Effective targeting if you ask us.
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So how does an NFL cheerleading squad promote its annual eye candy calendar? With a cover of Carly Rae's "Call Me Maybe" while prancing around in bikinis. And, well, yea. There's not much more than that to say about this jiggle-fest.
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Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.
Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.
Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.
Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.
The event is being promoted on Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.
Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.
You can check out the promo online here.
Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"
The campaign was created by Dead As We Know It. Thoughts?
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Remember when Brooke Burke was just the hot chick on E! Network's Wild On!? Of course, she's done a lot since then including winning the seventh season of Dancing with the Stars, hosting Rock Star, viral work for Burger King and a Super Bowl ad for Burger King.
Now the the still very hot 40-year-old (my, how time flies!) can be seen in ads for her own line of recently-launched (through BeachMint) lingerie called intiMINT.
Of the campaign, BeachMint CEO Josh Berman said, "We are thrilled to be working with Brooke. She is a like-minded entrepreneur who shares our passion to bring affordable luxury to women and is super passionate about this exciting market."
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