A video that shows what appears to be security camera footage of good deeds done the world over ends with a Coke sign off. It's the work of Coke Latin America and was produced by Landia. In the video, we see people performing random acts of kindness. Some have questioned whether or not this is a valid Coke ad. Others have wondered if the security cam footage was staged. Others (most everyone) just appreciate its positive outlook on life.
The video, which includes music from Roger Hodgson's "Give A Little Bit," was uploaded to youTube on June 11 now has 1.2 million views.
To introduce Snapple's Lightly Sweetened Teas, Deutsch LA, again, teamed with director Frank Todaro to create a new commercial. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" employs the usual rapid-fire dialogue and swift cuts that have defined the Snapple tone in past work. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store.
So...this is either wonderful news for McDonald's or a sad statement about the commoditization of just about everything in this world. McDonald's Canada did a video in which they send a guy around the world who discovers that to eat, he doesn't need to know the local language. He just has to utter "McDonald's."
This is all wonderful for the brand but here's the thing. When you're traveling the world, isn't the point to experience whatever remaining local charm there is that hasn't been tainted by a global brand? Then again, this wouldn't be much of a McDonald's commercial if that were the case.
Thanks Cossette Toronto for causing us to ponder the plight of the planet.
Our roving video reporter, Murray Newlands, attended ForumCon in San Francisco yesterday and interviewed Internet Brands CTO Joe Rosenblum. Rosenblum explained to Newlands how the company's latest release of vBulletin can help brands create and manage content online and how brands can more directly connect with their online communities.
Everyone knows that social media can't be ignored as part of the marketing mix, but many companies still struggle to integrate social into their lead generation and sales processes. Watch this webcast to hear how companies are generating demand (and sales) using social media and the tools and technology they use to successfully track resulting leads and revenue.
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