As Wednesday in Cannes ended and delegates headed to the Palais for the Press, Design, Radio and Cyber Lions Award ceremony, AKQA CEO Tom Bedecarre wondered why everyone in Cannes was asking him to buy them drinks. As news of AKQA's acquisition by WPP spread, it became clear why Tom was suddenly seen as Mr. Moneybags. If Sir Martin Sorrell's salary is a comparative indicator, Tom will have plenty of money to buy everyone drinks for a long time to come.
- Over at the Palais, South Africa earned its first Gold Lion with work done by DDB SA for McDonald's in the Press category.
- Twitter CEO Jack Dorsey was given the Media Person of the Year award.
- Brazilian agency Talent took home the Radio Lions Grand Prix for Go Outside
Are you in Cannes for Cannes Lions? Do you wish you were? Could you care less? In any case, we have our daily update for you whether you like it or not. So what happened in Cannes today?
Nike's Stefan Olander and R/GA's Bob Greenberg took the stage and explained to delegates that Nike is now an ecosystem, not just a brand that sells products. Nike has expanded to offer ongoing services like Fuelband that focus on continuous personal improvement.
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its second of five infographics. This iteration, entitled Global, examines such goodies as the number of awards won to date by country (U.S. leads), social chatter as it relates to panel attendance, hottest topics (2NE1 Seminar), number of followers the various Cannes Lions social media accounts have, the number of Twitter mentions for the week (56,355), Foursquare hot spots, Cannes Lions Beach Soccer standings and the fact Twitter rules all social media channels this week crushing Facebook as if it were a fly.
It's not easy to envision a brand as having a heart, a soul and a family history that is as near and dear as, perhaps, your own or that of your loved ones but after viewing this Vans film, Since 66, it might be a bit easier. Directed by Eliot Rausch and narrated by Steve Van Doren, the film tells the story of Vans' beginnings and how, over the years the company has affected both the family behind it and the lives of those it has touched.
Out to solve every ailment imaginable including trench mouth, lazy ear, infantile baldness, bulimic insomnia, facial tramp stamps and a host of other problems, Saturday Night Live alum Kevin Nealon reveals, after a minute of straight faced hilarity, that, yes, there are a lot of problems out there but there is one we can do something about; homeless pets.
It's a neuter, spay and adoption message from No-Kill Los Angeles and Kevin helpos put things in perspective. Well, sort of. Now we're a bit confused as to where we are going to put our cause group kindness this year. Thanks, Kevin.
Right smack dab in the middle of Cannes Lions, WPP has announced an agreement to acquire 11 year old digital agency AKQA. The agency has been well recognized for its creative excellence and has earned numerous industry awards, including 19 Agency of the Year titles. Last year, AKQA won Digital Agency of the Year honours in both the US (Adweek) and the UK (Campaign) and collected five Cannes Lions. ANd it has collected even more Lions this year.
As Tuesday in Cannes ended, Google scooped up the inaugural Mobile Grand Prix for its re-imagined Coke Hilltop campaign which "mobilized" the sentiment of the original campaign and made it possible for people to actually "buy the world a Coke." In other Tuesday night awards and party news:
- BBH won the Creative Effectiveness Grand Prix for its Axe Fallen Angels work.
- Duval Guillame was (deservedly so) crowned Media Agency of the year.
- The ubiquitous Arnold bike made its way to the Havas cafe.
- As always, the food at the Opening Gala was stellar but, again, as always, the lines were miserably long. It's really just best to skip the food line and just drink.
- And not to be confused with the Dutch Young Creatives, the Young Lions party, sort of an anti-Gala event, rocked La Croisette Tuesday night as well.