Cannes Lions Thursday Captured Infographic Style

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In its continuing mission to quantify all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its fourth of five infographics. This version, called Social, takes a look at the number of Cannes Lions Twitter impressions (61,400,000), the number of #canneslions photos on Instagram (4,043), the number of Twitter mentions (71,799), top Twitter influencers of the week, top Tweeting companies, a summary of the important topics getting traction, top celebrities on Twitter who are at Cannes and more. Check it all out below.

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by Steve Hall    Jun-22-12    
Topic: Industry Events, Social



Cannes Lions Friday: Levy Probes Levinsohn

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As Cannes Lions week winds down (there are no seminars tomorrow but the final Lions will be awarded Saturday night), we take a look at what happened today. A seminar with Yahoo CEO Ross Levinsohn had Maurice Levy humorous prodding Levinsohn on just what it's going to take to right Yahoo! Levinsohn, while comparing business to boxing said it's the right people and the right partners who will help the company succeed.

See below for more snippets from Friday at Cannes Lions.

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by Steve Hall    Jun-22-12    
Topic: Industry Events



Razorfish Behind Response to Smart Car Bird Poop Tweet

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By now you've probably seen the humorous response Smart Car made to a tweet from KK Bold Creative Director Clayton Hove which read, "Saw a bird had crapped on a Smart Car. Totaled it." Smart Car responded saying "Couldn't have been one bird, @adtothebone. Sounds more like 4.5 million. (Seriously, we did the math.)"

Included with the tweet was a hilarious graphic that detailed just how many pigeon, turkey or emu craps it would actually take to damage the vehicle's "tridion safety cell."

What you may not have known is that it was Razorfish who was behind the response and the creation of the hilarious graphic. Nice work guys.

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by Steve Hall    Jun-22-12    
Topic: Agencies, Social



McDonald's Explains Why Food Looks So Much Better in Ads

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We've never really wondered why food in advertising always look better than the real thing. Because we've been in the advertising business for, well, ever, we learned early on nothing in advertising looks like its real-world self, especially food. But not everyone has this knowledge so it is without surprise people always wonder why there food always looks so much better in an ad than it does in real life.

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by Steve Hall    Jun-22-12    
Topic: Brands



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Cannes Lions Thursday Night: The Parties

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There wasn't an awards ceremony Thursday night in Cannes so all the delagates had to do was party. Which, of course, for advertising people, isn't difficult and comes quite naturally. With big expense budgets and planty of hosted parties there's always something for everyone to do on Le Croisette.

An addition to the too-numerous-to-mention pool parties, rooftop parties, yacht parties and countless other smaller, more private soirées which took place, there were several large parties last night. Ogilvy took over Martinez Beach and gave attendees Zulu WInter to listen to. Google hosted a party at which Groove Armada played. Mindshare and Havas had parties too. And, of course, there was the infamous Shots party at which one delegate tweeted, "Girl at Shots party wearing sunglasses. It's 2AM. Twat." Gotta love late night tweets.

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by Steve Hall    Jun-22-12    
Topic: Industry Events









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