Jen Responds to Mark's Google Chrome Overtures

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Remember Google Chrome: Coffee, the video Google created that showed how a guy used Google to get an old girlfriend to have coffee with him? Ever wonder what Jen's response would have been to Mark's persistance? Well, now we know. The guys over at UCBComedy created a spoof response to the video that portrays Mark in a completely different light.

It's not hilarious but it does have a few funny moments.

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by Steve Hall    Jun-25-12    
Topic: Spoofs, Video



'Science: It's A Girl Thing' Video Derided As Sexist

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A recent video from the European Commission's Women in Research and Innovation effort to encourage more young women to pursue a career in science has sparked a bit of a furor over it's portrayal of women.

In the video which, again, is supposed to focus on encouraging girls to take up a career in science, we see three girls enter a lab as if it were a fashion runway. In what looks like the beginning of a porn flick, the three girls strut their way in wearing mini dresses and high heels as a male scientist ogles the girls.

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by Steve Hall    Jun-25-12    
Topic: Video



How Push Messaging Can Improve Your Mobile Marketing

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This is the year of mobile, right? Oh wait, that was last year. No, it was the year before. Who really knows when "the year of mobile" will arrive or whether it's already here. One thing is clear though, mobile has risen to a level of prominence where it is both Cannes-worthy as well as ubiquitous enough to warrant a marketer's attention.

A new white paper from Urban Airship aims to help brands better connect with consumers using mobile push messaging. In the white paper, you will learn the seven rules of good push. From proper timing to relevancy to personalization to engagement, this white paper will educate agencies and brands on how to make the most of push messaging as an integral component of mobile marketing.

Download the white paper now.

by Steve Hall    Jun-25-12    
Topic: Mobile/Wireless



Mercedes Benz Sells Car...By Catching A Golf Ball

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Call us stupid but advertising is, at least in some small way, supposed to show a relevant product benefit, right? So just what the hell does a car that catches a golf ball have to do with, well, anything? Nothing, actually. All UK agency Weapon7 and Mercedes Benz wanted to do here was get into Guinness World Records for the farthest golf shot caught in a moving car. Yea, that has a whole lot to do with how the Mercedes Benz SLS AMG Roadster performs in everyday life.

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by Steve Hall    Jun-25-12    
Topic: Guerilla



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FastPay to Cushion Blow of Slow Invoice Payment

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FastPay, a finance platform that hopes to alleviate headaches caused by lengthy payment cycles within the digital marketing space has secured an additional $25 million in funding. This funding will be used to expand FastPay's sales and marketing and provide its clients with greater access to growth capital.

FastPay aims to solve a big problem in the marketing and advertising space: lengthy and often growth-prohibitive payment cycles. An IAB survey indicated that nearly 80 percent of invoices take 60 days or longer to pay. To solve this working capital gap, FastPay offers credit lines up to $5 million to companies across the digital landscape, including content publishers, social media marketers, digital creative studios and ad-tech businesses such as exchanges, demand side platforms and agency trading desks.

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by Steve Hall    Jun-25-12    
Topic: Agencies



Nike Gets Fly With Jus Fly Dunk Shot

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Fresh from Conscious Minds comes this video, part of Nike's #gameonworld campaign, that touts the brand's in-shoe training system and app that tracks a person's quickness, vertical jump height and "fuel" points. In the video, we see dunker Jus Fly from Toronto make a stellar shot complete with a cartwheel ball pick up. Impressive.

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by Steve Hall    Jun-25-12    
Topic: Video



Playboy Explains Men's Hairstyles

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This Y&R South Africa commercial for Playboy has some fun with men's changing hairstyles over the years. And it isn't shy about implying how women's hairstyles (down there) have influenced men's hairstyles (atop their head).

The spot was directed by Egg Films' Jason Fialkov.

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by Steve Hall    Jun-25-12    
Topic: Commercials, Racy



How the Geeks Will Inherit Cannes Lions

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Advertising Age just published a round up of last week's Cannes Lions Festival of Creativity and took a look at five of the hottest topics discussed. There was controversy surrounding the judging of the Media Lions. There was the acknowledgement of technology's increasingly important role in advertising. There was the growing debate over the relevance of effectiveness in judging work. There was the shifting viewpoint among giants P&G and Unilever over the importance of copy testing. And there was a bit of hang wringing over the increase in the number of clients (as compared to agencies) attending the festival and whether or not Cannes will transform itself from a festival of creativity into a global marketing event.

And it is this last point that, in our mind, is worth further exploration. It appears Cannes is undergoing the same seismic shift our U.S.-based SXSW has experienced over the last few years. Just as Cannes was once a small conclave of agency types, SXSW was once a small conclave of early adopter widget heads. Now, both events have, rightly so in our opinion, expanded to include other elements of their respective domains.

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by Steve Hall    Jun-25-12    
Topic: Industry Events, Opinion



Internship King Ranks Ad Agency Internship Programs

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In an effort to determine which agency has the best internship program, Internship King has gathered together a list of 40 advertising agency internship programs as determined by their own industry panel. They are now seeking input from students, employees and teachers to vote for the best programs based on experience.

Though we're not quite sure why, visitors can vote for up to 25 companies per day. If you ask us, there can be only one best. Maybe a top three. But why would anyone for for 25 companies? That said, perhaps the effort will result in a useful guide to those seeking agency internships in the future.

by Steve Hall    Jun-25-12    
Topic: Agencies









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