Girls Told Becoming Eye Candy Less Important Than Playing Sports

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Here's a powerful message from TBWA/ChiatDay LA, Gatorade and the Women's Sports Foundation that aims to curb the number of girls that drop out of sports by age 14 due to societal pressures to become more feminine.

In addition to the video, a big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pictures
to photos of them as a 14 year old athlete... with the line "If I walked away then I wouldn't be here now."

Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.

more »

by Steve Hall    Jun-27-12    
Topic: Cause



Vomiting Coffee A Side Effect of Cheap Office Supplies

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Office supply company Leitz has taken an interesting approach to touting its quality office supplies. When the video begins, you're really not quite sure what's going on other than wondering why everyone has giant coffe stains on their shirts. Then, things get a bit more graphic. And crazy. And weird. And strange, And, well, just plain wacky.

Give it a watch. You won't look at an office supply company the same way again.

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by Steve Hall    Jun-27-12    
Topic: Strange



Jung von Matt's Cannes Lions Wins Questioned

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Adland wonders whether or not Jung von Matt padded their "Stones Telling Stories" case study which outlined Holocaust awareness work that ultimately won a Media Gold Lion and an Integrated Bronze Lion. Oh to have been a judge back in the day when Barbara Lippert said all you had to do was sit around and watch a bunch of TV commercials and decide which ones you liked as opposed to watching the hundreds of case study video judges have to slog through today.

According to Adland and her translation of a story in German Meedia.de, several inconsistencies in the claims made by Jung von Matt have been cited. Inconsistencies are said to include representations of work not yet complete, descriptions of Google Maps function that do not exist and information said to exist online that doesn't.

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by Steve Hall    Jun-27-12    
Topic: Agencies, Industry Events



How to Get One Million Twitter Followers

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Akin, in some small way, to the famed Million Dollar Homepage, two Martin Agency creatives are out with Twitterich, an effort that aims to garner one million followers on the @1MillionRIcher Twitter account. But not to keep for themselves. Once the account has one million followers, the account will be awarded to one lucky person who chose to follow the @1MillionRIcher account.

So if you are in dire need on one million Twitter followers - and we know you are because everyone in this business is totally vain - get following the account and you could win!

by Steve Hall    Jun-27-12    
Topic: Promotions, Social



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Epsilon Look Book Highlights Most Creative Email Marketing

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Marketing firm Epsilon is out with its sixth annual Look Book that highlights creativity in email marketing. This year, in addition to looking at copywriting, art direction and relevancy to target, they've added a People's Choice Award.

Featured companies include Shutterfly, Starwood Hotels, Starbucks, Amazon, Hershey's, Cole Haan, American Express, KeyBank, Dell, Brooks Brothers and others; 26 in total.

Download the Look Book now and check out how these brands achieved successful creativity.

by Steve Hall    Jun-27-12    
Topic: Agencies, Direct









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