Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
The good news is, social media marketing suite Wildfire has run hundreds of successful campaigns for brands across all three networks and can share with us exactly what works and what doesn't. In Part 1 of their Social Advertising series, part of the Adrants white paper series, the reports shares:
- Best practices for writing ad copy
- Which creative images are most popular with audiences
- The differences in layout and styling on Facebook, Twitter, and LinkedIn
- What not to do when advertising on Facebook
We've read the report and it's chock full of strategies, tips and tactics you can put to use right now in your social media programs. Download the report now.
By now you have all heard of the Cornelius Trunchpole saga, the faux ad man who, according to other industry luminaries, including Lee Clow, basically invented advertising. A recent video case study sums up the effort explaining a bit more behind the campaign.
And Mr. Trunchpole himself tells us that Trunchpole & Trunchpole is now open for business. Real business.
When we asked Mr. Trunchpole via Facebook when he would open the doors, he responded, "When we feel we have the most suitable client with which to do so. Trunchpole & Trunchpole can afford to be choosy. The brand must fit our brand, if you will."
He added, "If you know any marketing directors of super premium heritage brands (think Rolls Royce, Glenfiddich, that sort of thing), do let me know."
So if any of you premium brands out there are interested in having the Trunchpole & Trunchpole wizardry put to work for you, do reach out to the man. He appears eager to get back to work.
And just to show his sincerity, Mr. Trunchpole ended our conversation saying, "I, Cornelius Trunchpole, will hire anyone who can bring with them a client befitting of the Trunchpole name."
Australian bank NAB is at it again with its ingenious stunts. This time its rewarding honesty by instantaneously launching real-time campaigns to thank people who found and returned objects in a mall. After returning the object, stunned shoppers begin to see their likeness pop up on posters, dioramas and even on the top of a cake. Check out the video.
It's all part of the bank's ongoing focus on honesty which kicked off a year or so ago when it set itself apart from other banks by hanging its hat on the notion of honesty. The campaign is the work of Clemenger BBDO Melbourne.
Apparently because popcorn can look like a person's brains, a pair of Y&R New York interns, Paul Wood and Milan Daniels, developed this popcorn packaging for Motor City Nightmares, a Detroit horror convention. The buckets, in support of the event, were available for order online and could be personalized.
These are humorous enough if only for the gag. Three videos created for the NHL by Google+ by Toronto-based agency Entrinsic, have a bit of fun with hockey mania.
As most hockey fans know, there's no longer season than the off-season. To give hocky fans something to keep themselves busy with, Entrinsic created "Overtime on Google+," a week-long social gathering running from June 22-29 for fans of the sport to 'hangout' with well-known players, leaders and broadcasters - all on a dedicated site within Google+.
Overtime consists of hours of hangouts with hosts including broadcast reporters from Sports Net, Hockey News and The Score, Hockey bloggers, and players from the Calgary Flames, The Edmonton Oilers, Toronto Maple Leafs and others. Nine fans will be invited to each "hangout" with their sports heroes.
While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.