At Cannes Lions, 'Big Data' and 'Content' Best 'Campaign' And 'Ad'

cannes_lions_2012_dutch_young_creatives.jpg

As we continue our round up of goings at Cannes Lions, the shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press have been released. You can check them all out here. In other important Cannes Lions news for Monday:

- Many were surprised and thought it sacriligious the gutter bar didin't look the same as it did last year.

- Nine year old Cain Monroy (of Caine's Arcade), in a JWT-led seminar entitled What Can 3 Kids Teach You About Creativity, told the audience they really need to think like kids sometimes to be creative.

- At 40, you graduate from the gutter bar to the Carlton Terrace.

- Porn scammers have discovered the #canneslions hashtag and are all over it in full force.

- This year, agencies have paid a total of 14.8mil € to submit their work to Cannes Lions.

- "Big Data" and "Content" are most used words so far at #CannesLions. "Campaign" and "Ad" coming up a lot less. Are things finally changing?

- The Dutch Young Creatives are still hot.

- Omar Epps went up against SapientNitro in a seminar that asked the question, "Who's the smarter marketer, a global brand or a global marketer?" It appears Epps won hands down.

- The Bill and Melinda Gates Foundation did their best to inspire the world's creatives to do great work for free.

- Former Adrants Editor Angela Natividad waxes eloquently on Adverve sharing her thoughts on arriving for yet another year of fun, sun and serious lack of sleep.

- According to Arianna Huffington "relentless engagement," as opposed to glossy ads, is what's needed to better engage with consumers.

- AdExchanger Managing Editor Zach Rogers got to ride the plane to Canes with Bob Garfield...and a screaming baby.


Cannes Lions Monday Madness Curated

Our wrap up of the goings on today at the Cannes Lion International Festival of Creativity

Storified by Steve Hall · Mon, Jun 18 2012 09:31:38

The #CannesLions shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press are online http://www.canneslions.com/workCannes Lions
#canneslions #googlebeachbar Google goodies!AdPeople Worldwide
Caine Monroy wants you to be a kid again. A 9-year-old becomes a rock star to ad creatives. http://adweek.it/LwsglY #CannesLionsAdweek
#canneslionswoodypop
History of the Cannes Lions, From Ad Films to a Carnival of Creativity http://goo.gl/fb/42nz2Adweek
#canneslionsadam_gafvert
RT @bryanfuhr: At 40, you graduate from the Gutter Bar to the Carleton Terrace. #cannes2012 (at Carlton Terrace) -- http://path.com/p/2QIfbQAdrants
RT @ashadihopper: This is not the Gutter Bar I remember. Did they expand it? #canneslions #ozcanneslionsAdrants
RT @1872mm: Dutch Young Creatives at the Gutterbar / hotel Martinez. #jongehonden #canneslions http://pic.twitter.com/93ihrsUqAdrants
The porn scammers are out in full force today all over #canneslions hashtagAdrants
RT @musicartgeek: There's a big one off my bucket list: Mayor of The Gutter Bar. #canneslions #gutterbar http://pic.twitter.com/AzxXDcDrAdrants
Do you recognize the Heads of Cannes? http://www.HeadsofCannes.com #HeadsofCannes #CannesLionsAdrants
Microsoft Advertising Beach Club at Cannes Lions 2012Microsoft Advertising
ROI? RT @miespaties: WTF?! RT @jkleske: Agencies have paid a total of 14.8mil € to submit their works for the #CannesLions this year.Adrants
Is it just me or is Cannes like six months long now!?Steve Cooper
"Big Data" and "Content" are most used words so far at #CannesLions. "Campaign" and "Ad" coming up a lot less. Are things finally changing?Adrants
@YahooAdBuzz is doing live interviews with all the top players at Malmaison. Here's David Sable, CEO Y&R #canneslions http://pic.twitter.com/sPmbKWsgAdrants
waking up with the Dutch Young Creatives #canneslions - http://moby.to/i6zgepMathys van Abbe
First rule to keep people: don't become your holding company.#canneslionsDeutschInc
#canneslions. Good luck to all those who have horses running in tonight's race. I love your work, but pardon me if I hate your guts now.Bobby Pawar
#canneslions #googlebeachbar http://instagr.am/p/MBEZkuLdL7/AdPeople Worldwide
The problem with the phrase 'Great Work' is that its meaning is never the same for clients and agencies. #canneslionsAjay Gahlaut
ROI? RT @miespaties: WTF?! RT @jkleske: Agencies have paid a total of 14.8mil € to submit their works for the #CannesLions this year.Johan Peeters
I think me & @omarepps are the only two brothas in the room, smh. Listening to Who's the better marketer, marketers or celebs? #canneslionsKodi Foster
OmarEpps:Celebrity's authenticity helps them connect different cultures, have advanced social engagement #canneslions http://pic.twitter.com/oyHcB0o1Melis Ozbek
@ashadihopper gutter bar can not change! It's not #canneslions without it?!Taryn Williams
Just added new photos to the #CannesLions album. Beach Club Experience Centre set up in full swing: http://www.facebook.com/media/set/?set=a.10151030670981609.473176.52620881608&type=3Microsoft Advertising Community
If the client is not scared, your idea is not good enough. #ddb #CannesLionsAmir Kassaei
"Many believe governments are spending up to 25% on aid" Actual figure is less than 1% #canneslionsH+K Strategies
#changetheworld #canneslions http://pic.twitter.com/mlIkinplMarla Natoli
Getting ideas out as quickly as possible is what causes 99% of crap products and poorly executed campaigns. Don't go there. #CannesLionsOlivier Blanchard
Thinking of You at Cannes Lions. (Not Really.) http://adverveblog.com/post/25355189763/cannes-lions-swag #canneslionsAngela Natividad
Ansturm hält sich noch in Grenzen. Obwohl heuer 11.000 Besucher erwartet werden. Mehr als 2011. #CannesLions http://pic.twitter.com/3VYVtVIsHORIZONT Österreich
Sunset in cannes last night. #canneslions http://pic.twitter.com/htN7MYRgAndrea Koval
The UAE's young Lions have won print silver #CannesLionsCampaign Middle East
#canneslions The Band Aid app by #jwt rocked the house.Bobby Pawar
Five minutes into the JWT seminar, and I'm already speechless. #CannesLionsLivio Basoli
The day is just starting at the #havascafe at #CannesLions http://twitpic.com/9xstq4Christel Quek
Live from Cannes #whatshotcannes #canneslions JWT @ Festival de Cannes http://instagr.am/p/MArHgSCfNg/Marcus Moore
I'm worried. In the rush to out-innovate each other, companies lacking the fundamentals are creating pointless "social" noise. #CannesLionsOlivier Blanchard
#arnoldbike has arrived at the Palais de Festival. Follow the shenanigans on Twitter @arnold_bike #canneslions http://pic.twitter.com/s4ml54BYArnold Bike
#CannesLions #wiliammanfredi #wunderman "You have to embrace that social is here and mobile is here - otherwise you will lose your business"AdPeople Worldwide
just made the Cannes Lions shortlist for mobile - hell yeah! http://bit.ly/P9mUi8 #canneslionsDaniel Doebrich
Yet to read anything amazing coming out of #CannesLions . Anyone got any good blogs to follow? Taking photos of the banner is not enough.Amir Lodge
@AriannaHuff - Can't hide behind glossy ads, need to connect. No better way to engage with consumer but relentlessly. #CannesLionsPatrice Pollack
Line for @JWT_Worldwide session is a few hundred deep. Quick tip: no wait in the streaming room! #canneslions http://pic.twitter.com/zHFN6AAfYahooAdBuzz
The great advertising hajj, #canneslions begins. 11,000 delegates are here. The rookies are already booze burnt, the vets quietly easing inR/GA
"Brand is no longer a badge worn by a company - it's an interface through which the lives of real people can be made better" #CannesLions"Syed Abdul Karim
The #CannesLions shortlists for PR, Media, Outdoor, Mobile, Creative Effectiveness and Press are online http://www.canneslions.com/workCannes Lions
This is Gutter Bar "half full" I'm told.... http://pic.twitter.com/ZXJiOZboAden Hepburn
Sunday night is segueing nicely into Monday morning at some non descript bar in the back streets of Cannes. #CannesLionsCreative Director
Love how 1:30am feels like 22:00 in Cannes, a place where rose' and seasalt infuse the air and make time stand still...#canneslionsJulie Thompson
"Oh, those poor people staying at the Martinez with a room overlooking the Gutter Bar". This year that's me. #CannesLionsTrevor Johnson
Apologies, but this is what #canneslions looked like today. Between seminars I mean. Ahem. http://pic.twitter.com/cH4d7sLtRazorfish London
Gutter Bar #canneslions - http://moby.to/d6k5tgBert Hagendoorn
#canneslions sulla croisette sono arrivati gli olandesi con il loro tecno-pullman http://pic.twitter.com/gIxDZUoVHagakure Live
This is not the Gutter Bar I remember. Did they expand it? #canneslions #ozcanneslionsAshadi Hopper
After a hard day gathering ideas, the @tunedinresearch team hit the Cannes Connects: #CannesLions #WeLoveIdeas http://twitpic.com/9xkbosTuned In Research
At 40, you graduate from the Gutter Bar to the Carleton Terrace. #cannes2012 (at Carlton Terrace) -- http://path.com/p/2QIfbQBryan Fuhr
Amsterdam --> Nice. Me, Bob Garfield, 40 creatives & a screaming baby on the flight.Zach Rodgers

by Steve Hall    Jun-18-12   Click to Comment   
Topic: Industry Events   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: