Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 12

Bank's Real-Time Ad Campaigns Thank People For Honesty

nab_honesty_rewarded.jpg

Australian bank NAB is at it again with its ingenious stunts. This time its rewarding honesty by instantaneously launching real-time campaigns to thank people who found and returned objects in a mall. After returning the object, stunned shoppers begin to see their likeness pop up on posters, dioramas and even on the top of a cake. Check out the video.

It's all part of the bank's ongoing focus on honesty which kicked off a year or so ago when it set itself apart from other banks by hanging its hat on the notion of honesty. The campaign is the work of Clemenger BBDO Melbourne.

by Steve Hall    Jun-28-12   Comments ()   
Topic: Campaigns, Guerilla   

    Pin It

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 92

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 92

Send This to a Friend








Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 159

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 159

Warning: include(/inc/footer_individual.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 160

Warning: include() [function.include]: Failed opening '/inc/footer_individual.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2012/06/banks-realtime-ad-campaigns-thank.php on line 160