Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
The good news is, social media marketing suite Wildfire has run hundreds of successful campaigns for brands across all three networks and can share with us exactly what works and what doesn't. In Part 1 of their Social Advertising series, part of the Adrants white paper series, the reports shares:
- Best practices for writing ad copy
- Which creative images are most popular with audiences
- The differences in layout and styling on Facebook, Twitter, and LinkedIn
- What not to do when advertising on Facebook
We've read the report and it's chock full of strategies, tips and tactics you can put to use right now in your social media programs. Download the report now.
By now you have all heard of the Cornelius Trunchpole saga, the faux ad man who, according to other industry luminaries, including Lee Clow, basically invented advertising. A recent video case study sums up the effort explaining a bit more behind the campaign.
When we asked Mr. Trunchpole via Facebook when he would open the doors, he responded, "When we feel we have the most suitable client with which to do so. Trunchpole & Trunchpole can afford to be choosy. The brand must fit our brand, if you will."
He added, "If you know any marketing directors of super premium heritage brands (think Rolls Royce, Glenfiddich, that sort of thing), do let me know."
So if any of you premium brands out there are interested in having the Trunchpole & Trunchpole wizardry put to work for you, do reach out to the man. He appears eager to get back to work.
And just to show his sincerity, Mr. Trunchpole ended our conversation saying, "I, Cornelius Trunchpole, will hire anyone who can bring with them a client befitting of the Trunchpole name."
Australian bank NAB is at it again with its ingenious stunts. This time its rewarding honesty by instantaneously launching real-time campaigns to thank people who found and returned objects in a mall. After returning the object, stunned shoppers begin to see their likeness pop up on posters, dioramas and even on the top of a cake. Check out the video.
It's all part of the bank's ongoing focus on honesty which kicked off a year or so ago when it set itself apart from other banks by hanging its hat on the notion of honesty. The campaign is the work of Clemenger BBDO Melbourne.
Apparently because popcorn can look like a person's brains, a pair of Y&R New York interns, Paul Wood and Milan Daniels, developed this popcorn packaging for Motor City Nightmares, a Detroit horror convention. The buckets, in support of the event, were available for order online and could be personalized.
These are humorous enough if only for the gag. Three videos created for the NHL by Google+ by Toronto-based agency Entrinsic, have a bit of fun with hockey mania.
As most hockey fans know, there's no longer season than the off-season. To give hocky fans something to keep themselves busy with, Entrinsic created "Overtime on Google+," a week-long social gathering running from June 22-29 for fans of the sport to 'hangout' with well-known players, leaders and broadcasters - all on a dedicated site within Google+.
Overtime consists of hours of hangouts with hosts including broadcast reporters from Sports Net, Hockey News and The Score, Hockey bloggers, and players from the Calgary Flames, The Edmonton Oilers, Toronto Maple Leafs and others. Nine fans will be invited to each "hangout" with their sports heroes.
While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.
Here's a powerful message from TBWA/ChiatDay LA, Gatorade and the Women's Sports Foundation that aims to curb the number of girls that drop out of sports by age 14 due to societal pressures to become more feminine.
In addition to the video, a big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pictures
to photos of them as a 14 year old athlete... with the line "If I walked away then I wouldn't be here now."
Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.
Office supply company Leitz has taken an interesting approach to touting its quality office supplies. When the video begins, you're really not quite sure what's going on other than wondering why everyone has giant coffe stains on their shirts. Then, things get a bit more graphic. And crazy. And weird. And strange, And, well, just plain wacky.
Give it a watch. You won't look at an office supply company the same way again.
Adland wonders whether or not Jung von Matt padded their "Stones Telling Stories" case study which outlined Holocaust awareness work that ultimately won a Media Gold Lion and an Integrated Bronze Lion. Oh to have been a judge back in the day when Barbara Lippert said all you had to do was sit around and watch a bunch of TV commercials and decide which ones you liked as opposed to watching the hundreds of case study video judges have to slog through today.
According to Adland and her translation of a story in German Meedia.de, several inconsistencies in the claims made by Jung von Matt have been cited. Inconsistencies are said to include representations of work not yet complete, descriptions of Google Maps function that do not exist and information said to exist online that doesn't.
Akin, in some small way, to the famed Million Dollar Homepage, two Martin Agency creatives are out with Twitterich, an effort that aims to garner one million followers on the @1MillionRIcher Twitter account. But not to keep for themselves. Once the account has one million followers, the account will be awarded to one lucky person who chose to follow the @1MillionRIcher account.
So if you are in dire need on one million Twitter followers - and we know you are because everyone in this business is totally vain - get following the account and you could win!