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Epsilon Look Book Highlights Most Creative Email Marketing

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Marketing firm Epsilon is out with its sixth annual Look Book that highlights creativity in email marketing. This year, in addition to looking at copywriting, art direction and relevancy to target, they've added a People's Choice Award.

Featured companies include Shutterfly, Starwood Hotels, Starbucks, Amazon, Hershey's, Cole Haan, American Express, KeyBank, Dell, Brooks Brothers and others; 26 in total.

Download the Look Book now and check out how these brands achieved successful creativity.

by Steve Hall    Jun-27-12    
Topic: Agencies, Direct



Future of Advertising Book Written During Cannes Lions Workshop

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What better place than during Cannes Lions to write a book about advertising? That's exactly what Hyper Island did last week during the Festival of Creativity when the digital school led the workshop, Writing the Book on the Future of Advertising.

During the two hour workshop, those in attendance crafted the book which, yesterday, was published and downloaded 4,200 times and 17,000 times in total.

The book is the latest in a series entitled Write the Book On It, in which executives participate in a group exploration of a current business challenge and address it in a book. It can be downloaded for PC or mobile devices here.

by Steve Hall    Jun-26-12    




Study Reveals Facebook Marketplace Ads Really Do Work

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When General Motors pulled its advertising from Facebook, many took it as an indication that the social network's ad products didn't work. But in reality, the pullout tells a different story, says a new report by eMarketer.

The report, "Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look," analyzes more than a dozen third-party research studies and interviews with industry executives that demonstrate consensus on a number of issues, including the effectiveness of Facebook's ad products.

According to the report, doubts persist over the effectiveness of Facebook's Premium ad products. However, Facebook's self-serve advertising platform, Marketplace, is gaining new prominence as a result. In May 2012, Facebook announced that it would start allowing advertisers to place Premium ads in users' news feeds by tapping the technology that supports Marketplace. The change is expected to inspire marketers with bigger budgets to begin using the automated system. This month, Facebook said it would launch Facebook Exchange, a real-time bidding platform for Marketplace inventory.

more »

by Steve Hall    Jun-26-12    
Topic: Research



Report: How to Do Twitter Right

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Buddy Media is out with a new study that examines how marketers are using - and can better use - Twitter as a marketing tool. Between December 11, 2011 and February 23, 2012, the company took a look at how 320 large brands use Twitter. The study examined the Twitter account reply rate, retweet rate and engagement rate defined as a combination of replies and retweets mapped to an accounts number of followers.

The study found engagement rates to be 17% higher on Saturdays and Sundays but noted most brands don't tweet on weekends. Adding to that finding, the study revealed which days were best for particular industries. Weekends are best for clothing and fashion (only 12% of tweets occur but engagement rate is 30% higher); Sundays and Monday are best for entertainment (23% higher engagement rate); Saturday is best for publishers (only 7% of tweets occur but engagement rate is 29% higher than average); Weekends are best for sports (while 9% of brands tweet on Saturday, engagement rate is 52% higher on the weekend).

more »

by Steve Hall    Jun-26-12    
Topic: Research



Driving A BMW M5 Is An Artful Experience

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Not that you'd encounter any of this while driving down the freeway but this is advertising and in advertising anything can happen; even scenarios that are ludicrous and unlikely. But, since this is advertising, it's all about art and creativity. And this new video, Bullet, touting the BMW M5 is, indeed, artistic and creative.

Watch as the vehicle smashes through a giant glass apple, meticulously pops three gigantic water balloons and plows through a target. If only driving on the freeway were this blissful. But apparently, that's the point. Buy a BMW M5 and maneuvering through a traffic jam or the crowded streets of New York will be as artful as this commercial.

more »

by Steve Hall    Jun-26-12    
Topic: Video



Jen Responds to Mark's Google Chrome Overtures

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Remember Google Chrome: Coffee, the video Google created that showed how a guy used Google to get an old girlfriend to have coffee with him? Ever wonder what Jen's response would have been to Mark's persistance? Well, now we know. The guys over at UCBComedy created a spoof response to the video that portrays Mark in a completely different light.

It's not hilarious but it does have a few funny moments.

more »

by Steve Hall    Jun-25-12    
Topic: Spoofs, Video



'Science: It's A Girl Thing' Video Derided As Sexist

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A recent video from the European Commission's Women in Research and Innovation effort to encourage more young women to pursue a career in science has sparked a bit of a furor over it's portrayal of women.

In the video which, again, is supposed to focus on encouraging girls to take up a career in science, we see three girls enter a lab as if it were a fashion runway. In what looks like the beginning of a porn flick, the three girls strut their way in wearing mini dresses and high heels as a male scientist ogles the girls.

more »

by Steve Hall    Jun-25-12    
Topic: Video



How Push Messaging Can Improve Your Mobile Marketing

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This is the year of mobile, right? Oh wait, that was last year. No, it was the year before. Who really knows when "the year of mobile" will arrive or whether it's already here. One thing is clear though, mobile has risen to a level of prominence where it is both Cannes-worthy as well as ubiquitous enough to warrant a marketer's attention.

A new white paper from Urban Airship aims to help brands better connect with consumers using mobile push messaging. In the white paper, you will learn the seven rules of good push. From proper timing to relevancy to personalization to engagement, this white paper will educate agencies and brands on how to make the most of push messaging as an integral component of mobile marketing.

Download the white paper now.

by Steve Hall    Jun-25-12    
Topic: Mobile/Wireless



Mercedes Benz Sells Car...By Catching A Golf Ball

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Call us stupid but advertising is, at least in some small way, supposed to show a relevant product benefit, right? So just what the hell does a car that catches a golf ball have to do with, well, anything? Nothing, actually. All UK agency Weapon7 and Mercedes Benz wanted to do here was get into Guinness World Records for the farthest golf shot caught in a moving car. Yea, that has a whole lot to do with how the Mercedes Benz SLS AMG Roadster performs in everyday life.

more »

by Steve Hall    Jun-25-12    
Topic: Guerilla



FastPay to Cushion Blow of Slow Invoice Payment

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FastPay, a finance platform that hopes to alleviate headaches caused by lengthy payment cycles within the digital marketing space has secured an additional $25 million in funding. This funding will be used to expand FastPay's sales and marketing and provide its clients with greater access to growth capital.

FastPay aims to solve a big problem in the marketing and advertising space: lengthy and often growth-prohibitive payment cycles. An IAB survey indicated that nearly 80 percent of invoices take 60 days or longer to pay. To solve this working capital gap, FastPay offers credit lines up to $5 million to companies across the digital landscape, including content publishers, social media marketers, digital creative studios and ad-tech businesses such as exchanges, demand side platforms and agency trading desks.

more »

by Steve Hall    Jun-25-12    
Topic: Agencies



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