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PR Newswire Unveils Marketing, Social Media Workflow Product

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PR Newswire has unveiled Agility, an integrated communications and workflow platform that combines media monitoring, media targeting and real-time engagement tools with content distribution capabilities, all of which reside in a single dashboard.

Agility, which currently has about 300 active early adopters, allows marketing and communication professionals to target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.

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by Steve Hall    Jun-12-12    
Topic: Tools



Son Defends Love For 'Snickers Sample Lady' to Parents

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BBDO New York just launched a new ad for Snickers Peanut Butter Squared. Called "Sample Lady", the commercial continues the theme "if you like peanut butter and chocolate, you'll love peanut butter and snickers," which helped launch the brand last year.

In the spot, we see the oft-used scenario in which a son attempts to convince his parents why he has fallen in love with a certain someone; in this case, the Snickers Sample Lady.

The funniest thing about the ad? The innocent idiocy of the son who thinks a relationship is as simple as a girlfriend providing candy. Oh wait...

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by Steve Hall    Jun-12-12    
Topic: Commercials



Dial For Men Celebrates Filth With 40 Days of Prizes

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Red Tettemer +Partners has teamed with Dial For Men again for a second "get men clean" event. Last August, the agency put together an event in Granby Colorado and over the course of the two days did everything they could do to get men dirty...so they could then use Dial to clean up.

This year, the agency is doing it all over again with "40 Days of Filth," a more social media-focused approach that includes challenges and prizes over the course of the 40 days. Well, actually, the challenges consist of sitting on your ass and clicking around to enter a drawing but, hey, that's actually challenging for some.

Check it all out on the brand's Facebook page.

by Steve Hall    Jun-12-12    
Topic: Social



Adrants Jobs: Global Marketing Manager, Art Director, More

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Each week we highlight some of the jobs listed on the Adrants Job Board. You can always find the listings in the right hand column of the site or here but each week we'll call out a few jobs we think might be especially interesting.

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by Steve Hall    Jun-11-12    
Topic: Announcements



How Trends in Search, Mobile, and Social Will Impact Your Marketing Strategy

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As part of our free white paper offering, Adobe has published its most recent Global Digital Advertising Report which examines trends in search, mobile and social. The report analyzes data from brands and their fans to examine how emerging media trends are changing the way that marketers connect with customers. Explore the report to discover:

- How tablets are driving today's search spend
- Why the Bing/Yahoo ROI advantage no longer exists
- How the new Facebook Timeline increases fan engagement

Download the free report now.

by Steve Hall    Jun-11-12    
Topic: Research



Plastic Surgeon Offers Free Botox to Those Who Share Video

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In yet another crazy outing, plastic surgeon Dr. Michael Salzhauer, who previously spoofed Old Spice work...twice, is out with new work that has some fun with Justin Bieber.

In the new video, Salzhauer remakes Bieber's "Boyfriend" into a raptastic "If I Was Your Surgeon." In the video, which is promises to make any woman look like Barbie or Megan Fox, Salzhauer promises free Botox to anyone who posts his video, gets five shares of retweets and calls to make an appointment. Way to enlist the image conscious to up your social cred, Dr.

Some choice lyrics:

"I don't need triple whoppers but I see that you do."

"Hey girl let me suction you."

"Keep you looking hot girl like a Barbie doll."

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by Steve Hall    Jun-11-12    
Topic: Social, Strange, Video



If Hall and Oates Had Used Google Docs...

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A couple of new ads from Goodby Silverstein & Partners for Google highlight the fact "collaboration has gone Google." In one spot entitled Hall and Oates, we see the creative process Hall and Oates might have gone through had they used Google Docs to write their hit Maneater.

In another, entitled Wedding List, we see a couple creating their wedding invitation list. Unfortunately, mom has been granted access to the list as well. This being Google Docs, of course, it's quite easy to kick mom out of the party and that's exactly what the couple does.

Both scenarios offer real world examples of the collaborative capabilities of Google Docs albeit, in the case of Hall and Oates, a bit anachronistically.

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by Steve Hall    Jun-11-12    
Topic: Commercials



L-Oreal Asks What It Means to be a Blonde, Brunette or Redhead

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In a grand social experiment, L'Oreal Paris wants to know once and for all whether or not hair color defines the woman. Do blondes really have more fun? Are all redheads feisty and fiery? Are brunettes always brainy? These are the burning questions the campaign hopes to answer.

Working with New York agency Campfire, the brand has launched the 20123 Hair COlor Census across Facebook, Twitter and Pinterest. On the Facebook page, visitors can offer their opinion, join a "hair tribe," read beauty blogger content, express their own color identity with downloadable wallpaper and posters, get coupons and, of course, check out L-Oreal's new Healthy Look Creme Gloss semi-permanent color products.

On Pinterest, beauty bloggers will be invited to create "Turn It Up" inspiration boards, pin stuff from the Facebook app and enter a contest for a chance to win a year's supply of Healthy Look Creme Gloss.

Hmm, should we try it out? How would we look at a brunette? Or a redhead? Or our original blond?

by Steve Hall    Jun-11-12    
Topic: Social



No, Seriously. An Underwater Nightclub is Really Cool!

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Every time we hear that some amazing new nightclub is opening somewhere in some city and that it's destined to be the next biggest, best thing the nightclub the scene has ever seen, we can't help but envision all the hipsterific idiots and their bitchy girlfriends shouting at the bouncer demanding to be let in as if their life is going to somehow be change by the experience.

We chuckle at the, well, chuckleheads who somehow think they need sunglasses to see at night. We witness all the not so subtly self-conscious girls checking each other out to see who's wearing the tightest, shortest minidress that shows the most amount of cleavage. And we especially get a kick out of the photographers who are more concerned with how the gymnastically twirl their camera around while taking pictures rather than actually knowing how to properly use it.

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by Steve Hall    Jun-11-12    
Topic: Guerilla



Hairclub's Laser Comb, Not Just For Your Hair

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Even more Conan O'Brien commercial review. This week's entry includes a hilarious Beefaroni spoof, alternative uses for the Hairclub laser comb, the interesting side effects of Allegra, a Gorton's spokesperson stand in and how owning an Audi might get you killed by your daughter.

more »

by Steve Hall    Jun-11-12    




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