On Sunday night during Mad Men you will see a very interested commercial from audience insight and ad network Turn. Created by gyro, the ad matches the style of Mad Men and has a potentially deadly ending. We've seen the ad and it's interesting enough. Sadly, we're bound by the laws of embargo-based secrecy and can't show you the ad. But, we think you'll like it. And if not, you can aways "shoot" Turn some hate mail.
UPDATE: The ad is up on the Turn site now so we've shared it below as well. Enjoy.
Mizbala, Publicis Israel is jumping on the Pinterest bandwagon with Punsulin, a campaign for the Juvenile Diabetes Research Foundation which calls attention to the plight of children with diabetes and hopes to raise money for the cause. Pinsulin aims to collect one million pins by the time International Awareness Day for Juvenile Diabetes rolls around on November 14.
There aren't too many pins yet but hopefully it will gain steam.
Here's some interesting work from Lurzer's Archive. Great ads always seem to end up in Lurzer's Archive but we never really know how they get there. This campaign is a humorous attempt at understanding just how a great advertising idea is born and how a campaign evolves. Through an insert that will be appearing in issue 3/12 of Lurzer's, readers can download "the great ads tool" app, to enter a contest which will give readers a chance to be a co-creator of the Archive's campaign.
Toronto-based agency Secret Location has created an interactive online film and game called The Sevens. Launched today, The Sevens is a creation that can be enjoyed on a number of levels: as a short film, an interactive game or an immersive mystery in which users can participate.
The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story's narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.
Making note of the apparent "youthification" of those gracing American money, Ogilvy Brazil created an interesting campaign for Forbes. Carrying the tagline, "Money make you look younger," the campaign shows how the representation of Jackson, Lincoln and Franklin has changed over the years. Who knew our obsession with youth was spilling over to monetary art? I suppose we shouldn't be surprised. After all, money can make you look younger.
This goes to prove there's no end to the potential methods a don't drink and drive organization can convince people to, well, don't drink and drive. This one, from the Romanian Police, convinces late night revelers to use caution by freaking them out with a visit from death.
Well, not actual death but a representation of death in the form of Bocitoare, professional funeral criers who morn the dead. These Bocitoare were sent into the night to approach patrons leaving bars and chant a song about death.
Saatchi & Saatchi Frankfurt came up with unique, interesting and very targeted method of convincing those too drunk to drive to consider other methods of travelling home after a long night of drinking. During Saint Patrick's Day this year they changed the lyrics to karaoke songs replacing them with don't drink and drive-related lyrics.
The strategy can be summed up quite simply. If you're drunk enough to sing karaoke, you're probably too drunk to drive. Effective targeting if you ask us.
So how does an NFL cheerleading squad promote its annual eye candy calendar? With a cover of Carly Rae's "Call Me Maybe" while prancing around in bikinis. And, well, yea. There's not much more than that to say about this jiggle-fest.
Looking for that cool, branded video someone just told you about? Having trouble finding it? Now it may be a bit easier. Sharethrough.tv has launched a service that lets you search for the best, most influential and most talked-about branded videos across the web.
Marketers and agencies can use Sharethrough.tv to drill down to the specific videos they are looking for whether it's by a particular brand, video type or industry vertical. For example, a creative agency can use Sharethrough.TV to quickly find examples of documentary-style branded videos in the auto vertical and use those videos to inspire their client and creative team before going into production. They can also use Sharethrough.tv as a mechanism to showcase work and be discovered by potential clients.
Launch partners for the site include companies such as 72andSunny, EVB, Mekanism, Pereira & O'Dell, Seedwell and many others.
Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.
The event is being promoted on Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.
Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.
You can check out the promo online here.