JetBlue Game Helps You Get Away With It
Mullen is out with a new campaign for JetBlue. It's a game-show called Get Away With It, a live, online game show in a Manhattan-based studio with host "Mark Hammerberg" and assistant "Hailey Sweet." Contestants who will be streamed into the studio via Skype.
The event is being promoted on Twitter, Facebook, YouTube, E-online, TVGuide.com, People.com, Boston.com, Buzzfeed, Comcast, Adotube, Viggle, AppSavvy and SocialVibe along with local TV in NY and Boston, talking digital billboards, daily newspapers and in-flight video on JetBlue and at airport terminals.
Five shows will run per day from June 18 - 22. Winners and players get JetBlue Getaways vacation packages to the Caribbean and other tropical locales.
You can check out the promo online here.