Mercedes Benz Sells Car...By Catching A Golf Ball

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Call us stupid but advertising is, at least in some small way, supposed to show a relevant product benefit, right? So just what the hell does a car that catches a golf ball have to do with, well, anything? Nothing, actually. All UK agency Weapon7 and Mercedes Benz wanted to do here was get into Guinness World Records for the farthest golf shot caught in a moving car. Yea, that has a whole lot to do with how the Mercedes Benz SLS AMG Roadster performs in everyday life.

by Steve Hall    Jun-25-12   Click to Comment   
Topic: Guerilla   

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