Who Needs A Foreign Language When McDonald's is Universal?

mcdonalds_world_language.jpg

So...this is either wonderful news for McDonald's or a sad statement about the commoditization of just about everything in this world. McDonald's Canada did a video in which they send a guy around the world who discovers that to eat, he doesn't need to know the local language. He just has to utter "McDonald's."

This is all wonderful for the brand but here's the thing. When you're traveling the world, isn't the point to experience whatever remaining local charm there is that hasn't been tainted by a global brand? Then again, this wouldn't be much of a McDonald's commercial if that were the case.

Thanks Cossette Toronto for causing us to ponder the plight of the planet.

by Steve Hall    Jun-14-12   Click to Comment   
Topic: Brands   

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