Everyone knows it's not easy to slip out of the office for an out of town (or even an in-town) interview. There's only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution. To get you to their offices in Charlotte, North Carolina for an interview, the agency has Brenda. Brenda is a professional make up artist that will transform you into any number of situations that will allow for a "perfectly plausible" excuse for being out of work.
Someone really needs to make a repeating video loop of David Oakley inflecting "totally" with Valley Girl perfection.
In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
Sports fans and fans of the upcoming EA Sports NCAA Football 13 will love this one. In three new ads created by Heat, viewers are informed they can now place one of ten Heisman Trophy winners on a team of their choice. The results, are, well, just watch the spots. You never know what an avid sports fan will do.
LA Art Center College of Design student Andrew Kim recently completed a project. In three days, he set out to redesign Microsoft's branding. The result isn't bad. In fact, it's quite good. Of course, predictably, it will be slammed because, God forbid, an ART STUDENT do work that's remotely on par with a professional art director.
In any case, take a look at the work. Sure, it's Apple-esque but it's also quite a bit more refreshing and accessible than the current mess.