There's usually two camps when it comes to describing the classic, Alice in Wonderland. Some describe it as a wildly imaginative fairy tale. Others, akin to Jefferson Airplane's take, describe it as the ultimate representation of a full on drug trip.
Of course, this being advertising, most takes veer towards the fairy tale side of things as in this new Friskies Plus commercial from Psyop and Avrett Free Ginsberg.
In the ad, a curious cat passes through a "mysterious doorway" and enters an Alice in Wonderland-like world that's every bit as strange as the world portrayed by Lewis Carroll.
Epic would be an apt word to describe this new work from DDB Toronto and Radke's Common Good for the 2013 Subaru BRZ. Pretentious works too. Taking the notion of "that's a hot car" to new heights, we see the effects of the BRZ on its surroundings in a parking garage.
From melting paint to sizzling water to boiling puddles, this car ad has all the slo-mo elements any good cargasm requires.
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign. Select media and bloggers also had the opportunity to attend the 'Scorched' shoot and get a behind-the-scenes peek at the Subaru BRZ in action.