Google Pretentious Spoofs Google Glass

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Most certainly somewhat NSFW, this month old Combusting Herpes spoof of Google's recent release of Google Glass is hilarious and has fun with the product's "progressive pretentiousness." The awesomeness of the spoof is that it calls attention to the idiocy of some technologies that many of us really don't an will never need.

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by Steve Hall    Jul-12-12    
Topic: Spoofs



How Collaboration Can Save the Client Agency Relationship

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The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.

In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.

If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.

by Steve Hall    Jul-12-12    
Topic: Agencies, Brands, Research



Faces of Drunk Driving Personalizes Aftermath of Drunk Driving

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Sherry Matthews Advocacy Marketing, the Texas-based agency that brought us Happy Hour Fail - a fantastic PSA in which a drunk driving arrest plays out over social media, is out with Faces of Drunk Driving. Faces of Drunk Driving features the stories of Sean Carter and Jacqui Saburido who were both severely injured by drunk drivers.

The site, which allows visitors to scroll through events, truly engages the viewer by drawing them into every aspect of each individual's tragedy from what their life wat like before injury to the details of the crash to the recovery process to how each individual emerged and forged ahead. Gripping and inspiring.

While Happy Hour Fail was more of a humorous look at the effects of drunk driving, Faces of Drunk Driving takes a harder look and digs deep into the after effects of a drunk driving event.

by Steve Hall    Jul-12-12    
Topic: Cause



Who Knew VW Could Save A Relationship?

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We often receive platitude-filled press releases which prattle on endlessly about the finer points of a particular piece of work's genesis or creativity. But this one from Velocity Films which recently shot an Ogilvy Cape Town-created ad for VW really lays it on thick.

According to the release, this work, "combines meditative beauty with a sensitivity to the lead character's vulnerability to create the backdrop for her tale of bravery and self-exploration. With his trademark elegance, Erik (director Erik Van Wyk) handles this love story with great restraint. Each scene - from the lingering decision at the start, to the hypnotic connection between deer and driver and ultimate reunification of lovers - a moment of magic. The result is a visual poem that expresses the warmth at the heart of VW technology."

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by Steve Hall    Jul-12-12    
Topic: Commercials



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Brut's 'Manliness' Shames Old Spice, Axe

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So Old Spice makes your man the man your man could smell like. Axe and Lynx turns men into drool-worthy lady magnets. So what's left for Brut? Well, if your the family man type, you're gonna love it. If not, well, then not so much.

Created by Sigma Group, the spot is directed by Directorz's David Wild.

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by Steve Hall    Jul-12-12    
Topic: Commercials



Carnival Cruise Lines Fights Boredom With Yawn Bomb

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We all know Carnival Cruise Lines is known as the "fun ships." And when fun is fun, it's far from boring, right? Well Arnold has taken that notion and created the Yawn Bomb, a site on which you can "yawn bomb" your friends' boring website content.

It's all part of the brand's "Stop Boring. Start Cruising" movement. Having been on two Carnival Cruises, we can agree that Carnival is far from boring. Most websites, though...well, that's another thing entirely.

by Steve Hall    Jul-12-12    
Topic: Online



Glee's Lea Michele Graduates to Candie's Campaign

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Glee alum Lea Michele has found something to do after having been graduated from William McKinley High School. Following in the footsteps of Fergie, Kelly Clarkson, Britney Spears, Hilary Duff, Vanessa Hudgens, Ashlee Simpson, Jenny McCarthy and Hayden Panetierre, Michele can be seen in steaming up the current Candie's campaign.

Showing plenty of leg, Michele does a great job of calling attention to the brand's stem-ware.

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by Steve Hall    Jul-12-12    
Topic: Celebrity, Racy



Miranda Kerr Frolics Seaside For Victoria's Secret

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The stunningly sexy Miranda Kerr can be seen in Victoria's Secret's latest soft core porn...uh...commercial for it Summer 2012 line of cotton lingerie. Set to the tune of Rhye's "Open," the commercial has Kerr in a tropical, beach-side setting lounging around and prancing about while grinning at the camera and caressing her own body.

Which, of course, you would do too is you were as hot as Kerr.

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by Steve Hall    Jul-12-12    
Topic: Celebrity, Commercials, Racy









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