Adrants Jobs: Photobucket, Freshbooks, Ugallery

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Here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Jul-13-12    
Topic: Announcements



Humping Dog Awards Promotes New AMC Show

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Early this week, a video purporting to be a display of the first ever Humpy Awards debuted. In the video, judges rate dogs on several humping criteria including speed, stamina, style and other factors.

Of course, there's no such thing as the Humpy Awards. But there is such a thing as Small Town Security, an AMC show, premiering July 15, which highlights private security company JJK Security in Georgia. What dog humping has to do with security, we know not but we assume we'll find out once the show makes its debut.

The video isn't quite what we'd call a viral success but 146,507 people have viewed it to date.

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by Steve Hall    Jul-13-12    
Topic: Television, Video, Viral



Why Storybranding Trumps Traditional Advertising

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This guest article is written by Jim Signorelli is CEO of StoryLab Marketing.

"Hey There, I'm Terrific!"

How could anyone expect to sell anything this way? Telling someone you're terrific is so, well...crass, obnoxious, Neanderthal, anything but effective. Right?

Curious, I created an experiment. I set out to see how people would actually react to someone saying "Hey there! I am terrific!", not in written words, but in a real face-to-face interaction. So, taking life into my own hands, I stood out on a street corner to see how passersby might react.

After a startled stare and/or a quizzical "huh?," I either received a polite "no thanks" or a profane description of what I should do with or to myself. Consequently, I gave up on this experiment early on so I don't have anything that would come even close to a projectable sample. But I'm going to take a leap of faith and hypothesize that the chances of someone responding with "okay, I'm buying whatever terrificness you're selling," are slim to none.

So why would I do such a thing? What's to figure out? Nobody talks this way. So what's the big deal?

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by Steve Hall    Jul-13-12    
Topic: Opinion



No Blouses Rip Open in This Goodyear Stunt Driver Video

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OK. So it's the old "flop them around in a stunt driver-driven car" scenario. Except this time, there's no bulging breasts bursting out of button down blouses. Just regular people experiencing what it's like to ride in a BMW with Goodyear Eagle F1 Asymmetric All-Season tires.

The work comes from GSD&M and was directed by Ben Conrad. In the video, passengers experience all manner of road hazard from oncoming vehicles to stuff faling out of a truck to rain-covered roads and even some winter weather thrown in.

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by Steve Hall    Jul-13-12    
Topic: Guerilla, Video



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Susan Glenn Revealed! And Kiefer Sutherland is in Love With Her

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For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"

In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"

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by Steve Hall    Jul-13-12    
Topic: Brands, Campaigns, Celebrity, Commercials









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