Buying Geico Insurance More Fun Than Smashing Watermelons


Just when you think every last insurance ad concept has been done, The Martin Agency comes up with Happier Than, a humorous campaign that compares the happiness factor of buying insurance from Geico to, well, comedian Gallagher whacking watermelons at a farm stand.

This first spot will begin airing tonight during Letterman. Additional apost will feature Christopher Columbus driving speedboats and Slinky having his way with an escalator

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by Steve Hall    Jul-16-12    
Topic: Campaigns, Commercials, Strange

Israeli Ad Students, McCann Digital Re-Design Hacked Websites


Apparently, cyber attacks are rampant in Israel with dozens of sites taken down monthly by Islamic hackers who replace the sites with anti-Israeli messaging. While they can't exactly end these attacks, McCann Digital Tel-Aviv and the Israeli ad school Bezefer took it upon themselves to at least make the hacker takeover pages look a little nicer.

Students collected 50 hacked website designs, made them look miuch better, sent them back to the hackers and asked them to at least consider using the better designs the next time they decide to take a site down.

With the mantra, "if you can't fight them, redesign them, it appears the students have had a bit of fun and, perhaps, have made the hacked Israeli web a bit more pleasing to the eye.

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by Steve Hall    Jul-16-12    
Topic: Agencies

Cows Dance For Ben & Jerry's


OK so not real cows but a bunch of humans - dance troupe Boadicea, dressed as cows getting their groove on at London's King's Cross Station. Called Supporting Better Dairy, the campaign is a partnership between Ben & Jerry's, Compassion in World Farming and the World Society for the Protection of Animals.

Check out the video below and the accompanying website here. The work was created by Lee Washington.

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by Steve Hall    Jul-16-12    
Topic: Guerilla

Life Sans Textiles A Prickly Situation


McCann New York is out with its first work for IKEA. A two minute film focuses on what life would be like without textiles, the focus of the brand's upcoming catalog. In the ad, directed by Paranoid's Oliver Babinet and underscored with Maplewood's Everything I Own, we see just how much of a challenge life would be sans textiles. It wouldn't be pleasant.

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by Steve Hall    Jul-16-12    
Topic: Commercials

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No Parking Marketing: A Look at Marketing in India


This guest articles is written by Shashi Bellamkonda, Senior Director of Social Media at

Growing up in India I remember a time before television where advertisements on the radio and those shown before the Bollywood movies in theatres were very exciting. In the 70's and 80's, India was mesmerized by ads like the Liril Soap girl. And even though I never used Lifebuoy (another soap brand), the ad jingle was always on my mind. According to LifeBuoy's brand history book the brand made an entry into Asia through India in 1895 and have been advertising for centuries.

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by Steve Hall    Jul-16-12    
Topic: Trends and Culture

Five Keys to Successful Influencer Marketing


Influencer marketing has, to date, focused mostly on "uber influencers" with high Klout and PeerIndex scores and/or those with a high number of fans/followers. In this whitepaper from Crowdtap you will learn why that focus is misplaced and why peer influencers are more important to a brand marketers than uber influencers. This whitepaper, part of our free whitepaper offering, will address:

- The history and current state of influencer marketing
- Why peer influencers are the key to any influencer marketing strategy
- Five critical steps for developing a successful influence marketing program.

Download the whitepaper now.

by Steve Hall    Jul-16-12    
Topic: Social

Morning Emissions: Baby Sought, Sears Reviews, Comcast Buys MSNBC


- Gerber has launched its third Gerber Generation Photo Search on its Facebook page. The brand seeks the next Gerber baby and will award $50,000 to the winner.

- Five reasons your digital startup will fail. Hint, avoid failure and make sure you court large advertisers.

- TV trumps movies at Comic-Con this year.

- And why is Randy always the last one standing? Jennifer Lopez and Steven Tyler have exited American Idol.

- The first six months of 2012 saw 133 magazines launch, while just 48 closed, with the largest number of new launches coming in the "regional interest" and "food" categories.

- Sears has thrown its media account into review. Havas, which won the account in 2001, is the incumbent. Budget is pegged at $700 million.

- becomes after Comcast buyout.

- Facebook is considering lowering its age limit and allowing children under 13 to join...even though they already do simply by lying about their age.

by Steve Hall    Jul-16-12    
Topic: Brands, Cable, Social

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