As if ripped from a James Bond movie scene, a woman, dressed in a towel having just emerged from the shower, dries her hair and says, "five minutes." As the camera glides across a very James Bond-like abode, James Bond, himself aka Pierce Bronson, walks into the frame and intones, "take your time."
Bond puts on his cufflinks, grams his coat from the closet, grabs his Visa card and straightens his tie. As his half-his-age date emerges dressed to the nines in an evening gown, Bond asks, "Are you ready?"
Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.
The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.