Mother's Animal Launches Olympic Medal Count


Mother's publishing arm, Animal, has launched Medal Count, a customizable online destination that makes it easy to keep track of Olympic medal wins. Medals can be sliced and diced by sport and country and the site contains links to Olympics-related articles as well and a TV schedule of events. And if you're super obsessed, you can leave the site open all day and an alarm will sound when the country of your choice win another medal.

by Steve Hall    Jul-31-12    
Topic: Agencies

NFL Thursday Night Football Gets Quirky


Just as we've all settled in for the Olympics, the NFL has decided its time to tout its Thursday Night Football and Fantasy Football with new work from David & Goliath. The campaign, entitled Serious Fun, is just that.

In one spot, Mountain, a jolly fellow asks, "Do you like winning? How about fun and high fives? Are you into those? No talk to me about man hugs." Somehow it all leads to football, Thursday night football beginning in September.

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by Steve Hall    Jul-31-12    
Topic: Campaigns, Commercials, Strange

Guy Gets Locked in House For Six Days to Promote Schlage


To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 - 27 held the first-ever Schlage "Key to Strong Challenge," locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.

The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.

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by Steve Hall    Jul-31-12    
Topic: Guerilla, Social

Advertising Lessons Learned From the Olympics Opening Ceremony


This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

It has begun, the Olympics. Even the name sounds grand. For the athletes, it reflects years of overwhelming personal effort and training focused on a singular goal - to win gold. For each country, it's time to fly the flag and show pride. For London, it's the moment where they can show off to the world. For the agencies, advertisers, marketers, media, and the people and businesses that live and work in the ad ecosystem, they see the Olympics from their own unique vantage point.

But for me - a lawyer and head of the preeminent law firm in the advertising industry, and someone who has been living and breathing advertising and marketing his entire professional career, I see things through a very different prism. Over the next two weeks, I am going to give you my thoughts on what I am calling, the Olympics of Advertising.

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by Steve Hall    Jul-31-12    
Topic: Opinion

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