Adidas Adizero Gets Inside Mind of Opponent

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Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren't all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles of football players like Redskins quarterback Robert Griffin.

In any event, new work from 180LA illustrates how important it is to get inside the head of one's opponent before the game. What this has to do with the lightness of a shoe we know not. But we're sure it's a sports thing.

by Steve Hall    Jul-19-12   Click to Comment   
Topic: Commercials   

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