Five Keys to Successful Influencer Marketing

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Influencer marketing has, to date, focused mostly on "uber influencers" with high Klout and PeerIndex scores and/or those with a high number of fans/followers. In this whitepaper from Crowdtap you will learn why that focus is misplaced and why peer influencers are more important to a brand marketers than uber influencers. This whitepaper, part of our free whitepaper offering, will address:

- The history and current state of influencer marketing
- Why peer influencers are the key to any influencer marketing strategy
- Five critical steps for developing a successful influence marketing program.

Download the whitepaper now.

by Steve Hall    Jul-16-12   Click to Comment   
Topic: Social   

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