Out since March of 2011, this Silk Soy ad is enjoying a bit of a rebirth. The moody, softly shot spot features a cute, smiling girl as questions appear on screen. She (and viewers) are asked "Are you worried?", "About your health?", "About the earth?"and "Do you need change?" She is then given...
A giant facial.
That's right. A giant facial.
The whole "viral advertising" thing has been around for a while. The term itself has been misused and abused ("let's do a viral video!") and a clear definition has never truly been established. But, no matter. We're going to take a look at ten videos that have, according to our guest writer, Tom Norman, achieved viral notoriety. Take away, Tom.
By nature, viral videos are actively sought out and watched by thousands, often millions of people online and so if one can create an effective "viral" to promote one's brand, surely that's a better ad than paying for banners down the sides of websites or even paying for a spot on prime-time TV, right?
However, there is clearly more to it than that. What makes a successful viral ad? How can you go about making one to promote your brand? Well, all we can do is break down the most successful viral ads out there and try and establish protons and neurons of what makes them work. So without further ado, let's crack on with the top 10.
The Puke in My Mouth hotties are back with a spoof of LMFAO's Sorry for Party Rocking. This time they're promoting jewelry site boticca.com. The video stars the pair posing as two fashionistas sporting Boticca's international accessories, poking fun at "fashion clones" and shopping through a number of fashion and style blogs.
Yup. We could watch these ladies do anything.
Not quite akin to seeing Kate Upton in what seems to be every single commercial aired in the last three months, Redskins quarterback Robert Griffin, within a week, has made appearances in an adidas an and, today, in a Gatorade ad.
The TBWA\Chiat\Day LA ad is routine famous athlete stuff. In this case, it's Griffin vigorously training in various scenarios with help, of course, from Gatorade.
Close-Up toothpaste is sort of a dead brand in America. But not overseas. Oh no. At least not according to this new work from Lowe and production company Hungry Man. Touting the brand's new Deep Action line, which is said to eliminate 99 percent of germs and provide breath three times cooler, the commercial reveals why the brand may have gone too far formulating the new product.
Like a bunch of 13-year-old girls meeting One Direction, Beatles-style mania breaks out as no one can keep themselves from sucking face with the nearest available random stranger on the street.
Ladies, correct me if I'm wrong but some of the reasons you wear lingerie are to feel confident about yourself, to show off your assets and to please the insatiable desire of your partner, right?
But what if one of the reasons you wore lingerie was to help starving children in Africa? How sexy would that be? Well, one woman, University of Texas graduate Tara Smith thinks it would be very sexy so she set out to launch a line of lingerie that will donate 100 percent of its profits to the antipoverty cause.
Long ago beer brands, for the most part, gave up using hot chicks to shill their brew. If you recall, we had the Coors Twins, the Miller Lite Catfight girls, the classy Heineken beer babes, the burping and farting Troegs beer babe, the Skinny Blond skinny blonds and so many more.
But no more. The trend ended and, for the most part, beer brands cleaned up their act and went in different directions. Of course, this being advertising, most humans having an addiction to sex and many creative types far too stunted to get their minds out of the gutter, hot babes with big tits in bikinis and miniskirts will, forever, have their place in the world of advertising.
Mobile marketing tech provider Velti has released the results of a study conducted by Harris Interactive in June showing 40 percent of those who plan to follow the Olympics this summer will do so on two or more devices. The results also revealed that 35 percent of U.S. adults will turn to their tablet for news and coverage, while 27 percent will use their smartphone.
Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.
Sure to incite a bit of neighborhood outrage, CougarLife has placed a billboard on Sunset Boulevard in the 90069 zip code, an area the marketer says has more cougars per capita than any other zip code. The copy reads, "CougarLife. For Motherf*%ckers"
Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren't all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles of football players like Redskins quarterback Robert Griffin.
In any event, new work from 180LA illustrates how important it is to get inside the head of one's opponent before the game. What this has to do with the lightness of a shoe we know not. But we're sure it's a sports thing.