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GoDaddy Gets Even Hotter Girl For Post-Hot Girl Campaign

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When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand's penchant for drooling all over the internet with its long-running, hot chick-focused advertising.

But, we are told, the campaign is more "evolution" than "revolution. So it would seem the hot chicks are here to stay. At least for a little while. Deutsch's first ad, entitled Otter (thankfully, not Beaver) features, perhaps, one of the hottest women ever to appear in a GoDaddy ad. Charlene, as she is called, "is how GoDaddy attracts domain name customers."

It's a smart wink-nod to the brand's past work and to the fact that, whether or not sex actually sells, it certainly does attracts eyeballs.

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by Steve Hall    Jul-17-12    
Topic: Brands, Campaigns, Racy



Airtime Enlists MC Hammer, Kurt Russell For Inaugural Ad

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Perhaps you've heard of Airtime, the Chatroulette-like video chat service from Shawn Parker that allows you to chat randomly with your Facebook friends or complete strangers based on interests. Anyway, Airtime Co-Founder Shawn Fanning just released a promotional video for the service which features spokesman Ian Plaff who also works for the agency that created the video, Portal A.

Plaff takes on the persona of Buckley Rivington, a well-to-do, old money sort of fellow who's right at home in his Hugh Hefner-wear while chatting up the likes of MC Hammer, Kurt Russel, Gary Vaynerchuk and Ronnie Lott on Airtime.

It's humorous enough if you're into that whole "I'm an uber geek who has to adopt every new widget the tech industry produces" thing.

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by Steve Hall    Jul-17-12    
Topic: Commercials



Sarah Silverman Offers to Get Romney Backer's Rocks Off

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I never really thought of Sarah Silverman as being all that sexy but after watching her offer to "scissor" Vegas casino big wig and Romney backer Sheldon Adelson "wearing a bikini bottom through to fruition," my opinion may have changed a bit.

In a video (very likely NSFW), Silverman, who is a staunch Obama supporter, along with Barnacle Studios and the Jewish Council for Education and Research is urging Adelson to give the $100 million he has offered to Romney to Obama instead. And she's offering to get Adelson's rocks off if he agrees.

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by Steve Hall    Jul-17-12    
Topic: Celebrity, Political



Fiat Delivers New Breed of Italian Immigrants to America

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We like this new Fiat work from The Richards Group. Entitled Immigrants, the work leaves behind Jennifer Lopez and Fiat hot chick Catrinel Menghia and, instead, focuses on the vehicles themselves likening them to a new wave of Italian immigrants.

Whether or not the vehicles are actually Italian immigrant or transplants from factories in Mexico and Poland can be discussed on your own time. For now, we're just going to ask you to appreciate one of the finer automobile brand ads we've seen in a while.

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by Steve Hall    Jul-17-12    
Topic: Campaigns



Little Men Molest Naked Lady Gaga in Perfume Ad

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What's up with this whole nudity in advertising thing? Headlines scream, "Celebrity Gets Naked in New Ad Campaign!" Yet, the celebrity is not actually naked. Either they are wearing minimal clothing or have their private bits strategically covered with another body part.

And what, actually, is nudity? Not so long ago, exposing any part of the breast was considered nudity. Then came plunging necklines revealing cavernous cleavage. Then came underboob which, with a strategically placed small t-shirt, exposed the bottom half of the breast. Then, it seems, exposing the entire breast except the nipple became acceptable. That came either in the form of pasties or the beloved hand bra.

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by Steve Hall    Jul-17-12    
Topic: Celebrity, Racy



Buying Geico Insurance More Fun Than Smashing Watermelons

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Just when you think every last insurance ad concept has been done, The Martin Agency comes up with Happier Than, a humorous campaign that compares the happiness factor of buying insurance from Geico to, well, comedian Gallagher whacking watermelons at a farm stand.

This first spot will begin airing tonight during Letterman. Additional apost will feature Christopher Columbus driving speedboats and Slinky having his way with an escalator

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by Steve Hall    Jul-16-12    
Topic: Campaigns, Commercials, Strange



Israeli Ad Students, McCann Digital Re-Design Hacked Websites

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Apparently, cyber attacks are rampant in Israel with dozens of sites taken down monthly by Islamic hackers who replace the sites with anti-Israeli messaging. While they can't exactly end these attacks, McCann Digital Tel-Aviv and the Israeli ad school Bezefer took it upon themselves to at least make the hacker takeover pages look a little nicer.

Students collected 50 hacked website designs, made them look miuch better, sent them back to the hackers and asked them to at least consider using the better designs the next time they decide to take a site down.

With the mantra, "if you can't fight them, redesign them, it appears the students have had a bit of fun and, perhaps, have made the hacked Israeli web a bit more pleasing to the eye.

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by Steve Hall    Jul-16-12    
Topic: Agencies



Cows Dance For Ben & Jerry's

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OK so not real cows but a bunch of humans - dance troupe Boadicea, dressed as cows getting their groove on at London's King's Cross Station. Called Supporting Better Dairy, the campaign is a partnership between Ben & Jerry's, Compassion in World Farming and the World Society for the Protection of Animals.

Check out the video below and the accompanying website here. The work was created by Lee Washington.

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by Steve Hall    Jul-16-12    
Topic: Guerilla



Life Sans Textiles A Prickly Situation

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McCann New York is out with its first work for IKEA. A two minute film focuses on what life would be like without textiles, the focus of the brand's upcoming catalog. In the ad, directed by Paranoid's Oliver Babinet and underscored with Maplewood's Everything I Own, we see just how much of a challenge life would be sans textiles. It wouldn't be pleasant.

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by Steve Hall    Jul-16-12    
Topic: Commercials



No Parking Marketing: A Look at Marketing in India

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This guest articles is written by Shashi Bellamkonda, Senior Director of Social Media at Web.com.

Growing up in India I remember a time before television where advertisements on the radio and those shown before the Bollywood movies in theatres were very exciting. In the 70's and 80's, India was mesmerized by ads like the Liril Soap girl. And even though I never used Lifebuoy (another soap brand), the ad jingle was always on my mind. According to LifeBuoy's brand history book the brand made an entry into Asia through India in 1895 and have been advertising for centuries.

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by Steve Hall    Jul-16-12    
Topic: Trends and Culture



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