Old Milwaukee is up to its old tricks again. Having enlisted Will Ferrell to make a few limited local appearances for the brand including one local market Super Bowl appearance, the brand is back, this time with Jose Canseco.
Two spots aired in Kansas City during last night's All-Star game. The videos appear to have been recorded off a TV screen rather than having been uploaded in original form.
Actor J.K. Simmons continues his role as Professor Nathaniel Burke in two new RPA-created commercials for Farmers Insurance. In one spot, a group of Farmers are on a rooftop with Burke learning how to find new ways to save. Among the cool stuff found atop the roof, one agent discovers...wait for it...a fiddler on the roof. Who knew?
A second spot has the professor educating the class about the damages hailstones, the world's largest in this case, can wreak.
Here's a behind-the-scenes video of an upcoming Buick commercial in which Peyton Manning spoofs his tendency to change plays at the line of scrimmage by calling out new signals while driving the Verano. Manning notes that it's alot safer to "call signals" to his Buick's voice activation system rather than get hit by opposing linemen. The commercial debuts Wednesday, July 11.
Manning joins a growing list of celebrities working with Buick in a series of spots, most notably Shaquille O'Neal for Buick LaCrosse, Marisa Miller for Buick Enclave and Ving Rhames for the brand's Experience Buick Lease Program.
Well. Call us humbled. Or humiliated. We really can't decide. It's been a long time since Adrants has received any notoriety from the media. Back in the day, we were routinely showered with praise from the likes of the New York Times, the Wall Street Journal, Ad Age and many others. In today's tweet-centric world of social media, not so much. Perhaps it's the fact no one cares about blogging any more. Or that every copywriter and his art director publishes one. Or that Mashable has basically crushed us all. Whatever the case may be, the glory days of Adrants are over.
But, according to Business Insider, all is, apparently, not lost. It seems there are still 22 influential advertising bloggers feverishly praising and bemoaning the world of advertising on a daily basis.
All the usual suspects are on the list; AdFreak, Adland, Copyranter, AdScam, AgencySpy along with other lesser known but equally interesting blogs.
There's usually two camps when it comes to describing the classic, Alice in Wonderland. Some describe it as a wildly imaginative fairy tale. Others, akin to Jefferson Airplane's take, describe it as the ultimate representation of a full on drug trip.
Of course, this being advertising, most takes veer towards the fairy tale side of things as in this new Friskies Plus commercial from Psyop and Avrett Free Ginsberg.
In the ad, a curious cat passes through a "mysterious doorway" and enters an Alice in Wonderland-like world that's every bit as strange as the world portrayed by Lewis Carroll.
Epic would be an apt word to describe this new work from DDB Toronto and Radke's Common Good for the 2013 Subaru BRZ. Pretentious works too. Taking the notion of "that's a hot car" to new heights, we see the effects of the BRZ on its surroundings in a parking garage.
From melting paint to sizzling water to boiling puddles, this car ad has all the slo-mo elements any good cargasm requires.
Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign. Select media and bloggers also had the opportunity to attend the 'Scorched' shoot and get a behind-the-scenes peek at the Subaru BRZ in action.
Everyone knows it's not easy to slip out of the office for an out of town (or even an in-town) interview. There's only so many relatives that can die and only so many times your baby can be sick. So BooneOakley has come up with a solution. To get you to their offices in Charlotte, North Carolina for an interview, the agency has Brenda. Brenda is a professional make up artist that will transform you into any number of situations that will allow for a "perfectly plausible" excuse for being out of work.
Someone really needs to make a repeating video loop of David Oakley inflecting "totally" with Valley Girl perfection.
In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.
With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.
Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.
Sports fans and fans of the upcoming EA Sports NCAA Football 13 will love this one. In three new ads created by Heat, viewers are informed they can now place one of ten Heisman Trophy winners on a team of their choice. The results, are, well, just watch the spots. You never know what an avid sports fan will do.
LA Art Center College of Design student Andrew Kim recently completed a project. In three days, he set out to redesign Microsoft's branding. The result isn't bad. In fact, it's quite good. Of course, predictably, it will be slammed because, God forbid, an ART STUDENT do work that's remotely on par with a professional art director.
In any case, take a look at the work. Sure, it's Apple-esque but it's also quite a bit more refreshing and accessible than the current mess.