P&G Knows Olympians Will Always Be Kids to Their Moms
Following its Cannes-winning (five Lions) Best Job ad which saluted moms and touted the brand's sponsorship of the 2012 London Summer Olympics, P&G is out with another wonderful piece of Olympic-themed work. Created by Wieden + Kennedy, Kids envisions a world filled with child Olympic athletes. Which, to a mom, is always how they will view their fully grown Olympic athletes.
It's not as heart string pulling as its predecessor but its equally as inspiring. And true.