Potentially Interesting Night Out Hindered by Heineken

heineken_the_switch.jpg

In new Heineken work that includes shades of Twin Peaks, TBWA\NEBOKO is out with The Switch, part of the brand's global Open Your World campaign. Following The Entrance and The Date, this Martin Krejci-directed mini epic follows three friends who end up at a bar in the middle of nowhere.

With a musical and atmospheric nod to the early nineties TV show Twin Peaks, one half expects to see The Dwarf appear. But as the three guys soon realize the bar serves Heineken, things begin to dramatically change.

Levers are pulled. Wardrobe is changed. Musical styles are shifted. And the guys realize they are in a a hipster bar designed by an ad agency for a beer commercial.

by Steve Hall    Jul- 5-12   Click to Comment   
Topic: Brands, Commercials   

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