What Would You Do In Public For A Free Snack?

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It's always amusing to see how far people will go to get something for free. Or, more accurately, what they're willing to do in public in response to a marketers guerrilla shenanigans.

Recently, BBDO Adelaide asked Australians to perform a few tasks - from pushing a button to dancing to kneeling and bowing to "the almighty one" - to receive some treats from a Fantastic Delites vending Machine.

Apparently, this is just the beginning. The video ends with the text, "Did they go far enough? To be continued..." Which basically guarantees we'll be seeing more shenanigans soon enough.

by Steve Hall    Jul-10-12   Click to Comment   
Topic: Guerilla   

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