Urban Outfitters, as they have for years, is once again pushing buttons. This time it's moms who aren't too happy the clothing brand is out with a line of t-shirts that, it would seem, advocates drinking.
Four new t-shirts read, "USA Drinking Team," "Vote for Vodka," "Misery Loves Alcohol" ands one with blurry letters that read "I Drink You're Cute."
On the heels of the Todd Akin legitimate rape ad gaffe, a parody from Laura Napoli and Joel Silberman has taken YouTube and, well, the entire internet, by storm. The hilarious 1:30 lambastes the notion of legitimate rape in a brilliantly tongue and cheek fashion. The video's producers have also launched a Facebook page.
We've had a few tar and nicotine-filled cancer sticks in our lifetime. We're not proud but, hey, it's just the way it is. A couple years ago when the whole e-cigarette thing debuted, we scoffed at the notion of sucking on a battery-powered piece of plastic to get a nicotine fix.
But after this hot redhead landed in our inbox, we may have to reconsider.
CP+B is out with its latest for Old Navy. Entitled "Da Bears," the spot features (an unrecognizable...at least to us) George Wendt, Bears play-by-play announcer Jeff Joniak and retired Bears and sports announcer Tom Waddle. The spot touts Old Navy's NFL gear. Mike Ditka shows up to give his stamp of approval.
Clemenger BBDO Melbourne has crafted a with new commercial for Carlton Draught that pokes fun at every car chase cliche you have ever seen. From the cops who always crash to the plate glass window scenario to the hill jump to the waterway chase to the roadblock that never works to the drawbridge jump, the commercial leaves no 80's cop film stone unturned.
The Kia Hamsters have come a long way. In a new, epic 1:30, the Hamsters find themselves on stage in an 18th century opera house livening things up. Entitled "Bringing Down the House" and set to "In My Mind" (remixed by Axwell), the hamsters take over an ornate theater with a shocking (to stuffy 18th century, wig wearing patrons) display of modern music, high-energy dance moves, a laser light show and a balcony stage dive that gets the audience on their feet and digging the futuristic vibe.
The commercial will debut in 18,000 movie theaters inside National CineMedia's FirstLook pre-show program on August 31. Television will follow during the MTV Music Awards on September 6.
This guest post is written by Jesse Robson, a freelance writer currently working for Liberty Marketing. When he's not at work Jesse spends most of his free time writing, following pop culture and playing with his golden doodle Max.
Commercials have certainly evolved from the time of your parents and even your parents' parents. If you get TV Land on cable tv, you might have even caught some of the older, retro commercials interspersed between episodes of The Andy Griffith Show and I Dream of Genie.
Yes, things were certainly different back then and all you really needed was a cute mascot, an infectious jingle and an authoritative voice to move product. However, commercials and, really, marketing as a whole have evolved.
So everyone's got their panties in a twist over the BIC for Her pen situation. It's being called a social media disaster, a debacle and, yes, yet another example of a brand asleep at the social media steering wheel. These are all valid points. But, perhaps, not to the degree we inside the inner circles of marketing would like them to be.
Writing in Advertising Age today, B.L Ochman, who is one of the most astute, bright and wonderfully friendly people on the planet wrote, "Judging by their clueless lack of response, BIC richly deserves its place in the anals of online brand goofs."
Pointing out how many missteps the brand took in this situation, Ochman continued, "Despite the fact that the buzz has been growing for weeks, the brand did not have the foresight to secure @BicForHer on Twitter, where a spoof account has already been launched, nor did they buy the URL www.bicforher.com, which is available for $12.99. A Tumblr blog is chronicling the funniest reviews and blog posts. An ad for BIC for Her launched last week, and is fast picking up derisive comments on YouTube. And through it all, BIC is silent."
So UFC Gym, that place people go to become ultimate fighting machines, has decided to soften their image and appeal to a broader audience. They approached IdeaWorks Studios who helped with the repositioning.
The agency came up with a concept that centers on "Train Different." Executions included the headlines, Burn DIfferent," "Tone DIfferent," "Sweat Different," "Move Different" and "Focus Different."
A TV spot highlights the fact it's a place for women and children, not just buff box-heads who talk like Sylvester Stallone.
- Jaguar has tapped Lana Del Ray as the brand's new spokesperson. The American singer will collaborate with the brand on the launch of the new F-Type two seater.
- DW+H has hired Victor and Spoils to rebrand the agency just one year after it rebranded itself.
- What would your seven year old have to do to get you to let him watch a PG-13 movie? Kraft Homestyle Macaroni and Cheese has the answer.
- Carrington College is out with a very strange commercial.