If the internet is to be believed, the Japanese have a well-known predilection for certain kinds fetishistic thinking and behavior. Whether it's a penchant for knee socks or face farting (seriously), the Japanese take the definition of fetish to new levels.
So it is without surprise that a brand marketing to the Japanese would leverage a fetish or two. With its Axe Dry Hot Angle, which allows one to visit a site and get a low angle view of a few hot Japanese women, the brand has its bases covered.
During a press event, low angle cameras captured plenty of upskirt (and knee high stocking) action. A companion website allows visitors to use their webcam to do the same. We couldn't get our camera to do anything at all. Which is all well and good. We're perverted enough on our own. We don't need any help.
But AdVerve got it to work.
The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.
Australian Designer Chris Morgan, who thought Blackberry's recent "Be Bold" repositioning was hilarious, decided to take things a bit further. Morgan has created OldBerry and given it the tagline, "Be Old."
Throughout the site, he's taken Blackberry messaging and twisted it on its head telling company to "Don't Just Think. Retire" and "Wake Up Later."
Funny stuff. And, perhaps, foretelling of what is likely to actually happen to the Blackberry brand.
This looks interesting. FarFromHomepage is an Indiegogo project that aims to develop a tool that will allow people to remix anything from the web to create an interactive presentation. Viewers can choose to sit back and watch the show like a movie, or mouse over content that catches their eyes and actively browse it.
Check out their promotional video below. We like the idea
It's not sexy. Nor is it exciting. But it is Ovaltine's first foray into social media so let's go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.
Called Quotagraph, the app, created by Marcus Thomas, let's parents enter a quote and then choose a design. Yea, it's really that simple. The app will be promoted on the brand's Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.
Campaign Brief took it upon themselves to see which countries rank high in both Olympic medal wins as well as Cannes Lions wins. Currently, America is tops with the most Cannes Lions wins and the second most Olympic medal wins. The UK, which placed second in Cannes Lions wins, landed third in Olympic medal wins.
China is the big winner at the Olympics with the highest number of Olympic medal wins though it didin't place so well in Cannes where it place 22nd.
Check out the full tally here.